InternetNews Staff

Is ad targeting all it’s cracked up to be? ClickZ has an interesting piece on the question of whether targeting specific groups of people through Web advertising will net a better return on investment (ROI) than advertising without targeting. Larry Braitman, vice president for business development at Flycast Communications, writes about his company’s method for […]

Recruitment company TMP Worldwide named Jeffrey C. Taylor as chief executive officer of TMP Interactive. Andrew J. McKelvey, chairman and CEO of TMP Worldwide, said all of TMP’s interactive properties, including the company’s career sites The Monster Board and Online Career Center, will now report to Taylor. He will be responsible for building the company’s […]

Molson Breweries chose Open Text Corp. for its enterprise-wide knowledge management. The 212-year-old brewing company said it purchased Livelink primarily to acquire a powerful Web-based knowledge management solution that is easily scaled as more users are added. Robert Van Tol, Manager, Web Technologies, Molson Breweries, said that while attending a conference, “we received strong feedback […]

Totally Hip Software signed a letter of intent to acquire James Rafferty’s private software development company, including six new Windows-based Web design tools. Rafferty will also be joining Totally Hip. Rafferty founded Cricket Software, whose technology was later adopted by Adobe Persuasion. He was also co-founder and VP of Software Engineering at C-Cube Microsystems, where […]

Excite, Inc. said today it teamed up with Australian publisher LibertyOne to form an Asia-Pacific version of its popular portal service. Financial terms of the agreement were not disclosed. Under the joint venture between Excite and J.B. Fairfax Company-owned LibertyOne, the new portal will feature advertising and commerce initiatives supported by Excite in English. Initially […]

In a move aimed at expanding its global presence to include the Scandinavian market, online financial company E*TRADE Group, Inc. today announced it signed a master licensing agreement to form E*TRADE Nordic. Working with a start-up Swedish company backed by local entrepreneurs, the agreement will provide E*TRADE Nordic with exclusive rights to utilize E*TRADE’s brand, […]

Global communications satellite operator IntelSat is partnering with Teleglobe, Telecom Egypt, Telkom South Africa, Cyprus Telecommunications Authority and Embratel of Brazil to test its Multicast Internet Caching and Replication System. Scheduled to start in November, the partners will test the technical viability of multicasting the most popular Internet content from an Internet “warehouse” to “kiosk” […]

The Italian government, following a conference on the privatization of the national postal service, announced last week that it would call on Bill Gates for possible solutions and enhancements to its aged and inefficient postal system. “We will meet the head of Microsoft next Thursday [September 10] to explore the possible development of electronic mail […]

America Online Inc. today announced a multi-million dollar marketing alliance with online digital video store DVD EXPRESS Inc.. Over the three-year term of the agreement, AOL said it will receive guaranteed payments totaling $15 million, and will be eligible for a share of revenues generated by DVD EXPRESS once certain revenue thresholds specified in the […]

Resumail Network said that beginning Sept. 15 it will distribute free resume preparation software to U.S. college students, in partnership with Collegestudent.com. Collegestudent.com is a college marketing company that publishes online campus guides. Financial terms of the arrangement were not disclosed. Resumail Network and Collegestudent.com are delivering a job placement solution linking college and university […]

Centraal Corp. in Palo Alto, CA said that it added sales staff and opened a New York office to keep up with demand for its RealNames Web navigation service. “Our daily user rate has increased by 100% since the end of July, to nearly 6 million visitors per week. We also know that nearly 75% […]

DoubleClick Inc. said it added six more Web sites to the DoubleClick Network, bringing the network to more than 70 sites, reaching more than 35 million users. The six new Web sites are Home & Garden Television, ClearStation (financial advice), MFC Programmer’s Source Book (for Windows programmers), The Trip.com (a travel reservation site), Supernews (Web […]