InternetNews Staff

BrainPlay.com, a retail source for child development products and information, said it entered into separate marketing agreements with Excite and Lycos. The multi-year, multi-million dollar agreement (financial specifics were not disclosed) with Excite will provide regular and sustained exposure for BrainPlay.com on the main Excite site as well as on Webcrawler and the Excite programmed […]

From australia.internet.com Internet World Australia Pacific 98 has proved an ideal opportunity for vendors to showcase their local success stories to illustrate the need for businesses to have a Web strategy in place. Among those was Paul Bunn, regional director of Internet commerce company Open Market Australia, who pointed to the Disney, Playboy, and Sony […]

From australia.internet.com How does a Web site attract users and prevent the theft of its copyright-protected content? Eileen Kent, Internet marketing consultant at Playboy Enterprises, shared her thoughts on this issue at Internet World Australia Pacific 98. Ms. Kent, who helped design the text behind Playboy Online, discussed how Playboy balanced its free and subscription-based […]

National Internet Service Provider MindSpring Enterprises, Inc. today announced it has begun an upgrade of its network to the V.90 protocol for 56 Kbps-compatible modem connections. V.90 is the new international standard that supplants the “x2” and “K56Flex” 56K protocols, which are not cross compatible for connection speeds above 33.6K, the company stated. “MindSpring is […]

Real targeting is seen as the main determining factor for growth in Web advertising according to research released today by Jupiter Communications at its third annual Jupiter Online Advertising Forum. The new media research company said that the promise of highly targeted advertising is currently not being met, and without real targeting the potential of […]

Microsoft Corp. said that its new HomeAdvisor channel will be promoted on a number of major Web sites to mark its official launch today. The software giant announced it signed an advertising agreement with Yahoo! Inc. in a bid to extend its user reach via the highly-trafficked site. HomeAdvisor will be advertised on Yahoo!’s finance […]

From australia.internet.com The emerging generation of Web advertisements collectively known as ‘beyond the banner’ will comprise at least 50% of all Web advertising by 2000, the Internet World Australia Pacific 98 conference was told today. Speaking on the “What’s Hot” panel at the conference, the managing director of DoubleClick Australia, Scott Knoll, said the new […]

E-mail service firm iName today announced separate agreements to provide free e-mail to users of the CNN, CNNSI, and SportsLine USA Web sites. CNN and SportsLine are the latest in a growing list of sites adding free e-mail services in an effort to attract new users and keep existing users coming back. Under terms of […]

At a time when many experts say the economy is teetering on the edge of a recession, GartnerGroup’s Dataquest is forecasting a boom in the European Internet market. The market research firm said the number of computers connected to the Internet in Europe will grow from 13.3 million in 1997 to 69 million by 2002. […]

Infoseek Corp. announced it will acquire an online comparison shopping guide in a move designed to expand the portal beyond search and directory capabilities and generate revenues from the burgeoning e-commerce sector. Portland, OR-based Quando, Inc. was purchased by Infoseek for roughly $17 million in Infoseek common stock, approximately 525,000 shares subject to adjustment based […]

From australia.internet.com The facility to report crimes online to the Police Department of News South Wales in Australia is one of the features of a major new Internet initiative launched today by the NSW Government at Internet World Australia Pacific 98. “For the first time in New South Wales, the State Government is offering people […]

Engage Technologies released Accipiter AdManager 4.0, its next-generation technology for precision online marketing. The new version provides a unified solution for profile-enabled ad targeting on the Web by integrating Engage’s Precision Profiling with Accipiter’s ad serving software to create an online advertising solution with an easy-to-use interface, the company said. This solution uses anonymous individual, […]