InternetNews Staff

Unique Media Services signed a mutual sales representation agreement with the Canadian based Virtual Billboard Network (VBN), a division of Toronto’s Gallop & Gallop Advertising Inc. “The deal is a win-win for Unique,” said CEO Michael Weiner. “We add a highly qualified Canadian audience to our already large (373 million impressions claimed) inventory of monthly […]

Audio Book Club Inc. signed an advertising agreement with Spinner Networks Inc., formerly Terraflex Data Systems Inc., for promotion on spinner.com. Spinner.com, previously known as TheDJ.com, offers 100 audio-related channels, including 100,000 songs, and soon will offer recommendations based on user habits. As part of the agreement, Spinner.com will encode, store and host two unique […]

Nicholson NY said that it was named interactive agency of record for Encyclopaedia Britannica Inc.’s new eBLAST Web navigation service. The agency said it will operate as a strategic partner responsible for helping to develop an audience for the new service and shepherding the 230-year-old brand into the new digital marketplace. The effort will include […]

Garden Escape Inc., an online retailer of gardening products, information and services, launched an online advertising network for the home and garden category. The Garden Network brings together four gardening Web sites, creating a single channel for access to a demographic that is 70% female, 30% male, between the ages of 35 and 50, married […]

Narrative Communications inked new co-marketing agreements with RealNetworks and Macromedia, in which the companies will participate in joint marketing activities and technology integration to improve the effectiveness of rich media Internet advertising, branding and commerce solutions. Narrative said its deal with RealNetworks will launch a new generation of highly interactive, video- and audio-rich Web ads […]

Atlanta-based Web data firm RelevantKnowledge Inc. said it is teaming with precision marketer Claritas in Arlington, VA to provide psychographic and behavioral information. The Claritas data is in addition to the standard demographic reach and frequency information offered in the RelevantKnowledge Web Report. The new psychographic component debuts in the company’s July ’98 Web Report […]

Yahoo! Inc. and LinkExchange signed an agreement under which LinkExchange will sell advertising ranging from $100 to $1000 on Yahoo! The agreement is intended to allow businesses with smaller budgets and companies interested in testing online advertising to get online with Yahoo! via LinkExchange Express, an online advertising sales service that enables businesses with limited […]

AdKnowledge said that in the last quarter it has signed 11 new clients for its SmartBanner online ad placement, targeting and performance analysis service. Recent clients include TMP Worldwide, Nine.Dots, DMNA, Publicis Technology, Publicis Dialog, CPS, New World Marketing, M2K, Thunder House, Paradigm Interactive and eToys. “The rapidly growing number of agencies and marketers turning […]

BrainPlay.com, a retail source for child development products and information, today announced it entered into separate multi-million marketing agreements with two leading portals. The multi-year agreements announced today are with Excite and Lycos. Under terms of the agreement, Excite is to provide regular and sustained exposure for BrainPlay.com on both Excite, Webcrawler and the Excite-programmed […]

The Web portal’s strategy to build the most comprehensive community-focused site on the Net moves to the next level with the acquisition of WhoWhere? Inc. for $133 million in stock, the companies announced today. Lycos, Inc. said the acquisition will greatly expand its audience reach, which it says reaches 31%, according to June, 1998, Media […]

IBM Corp. and NetGravity today announced they entered into a cooperative agreement under which the companies will jointly provide ad serving, ad management and ad hosting capabilities, as well as further the use of IBM’s RS/6000 Web server. Specifically the Internet solutions partnership centers on these key factors: Co-marketing and co-selling of both companies’ Internet […]

Internet music network SonicNet continued its expansion strategy by today announcing the signing of a strategic content deal with the Tripod community site, a Lycos company. Under terms of the deal, SonicNet will provide Tripod with its daily Music News of the World and two Album Reviews per day. The music content will be accessible […]