InternetNews Staff

McDonald’s has reportedly parted ways with Organic in San Francisco, its interactive agency of record. Advertising Age, citing sources “close to the situation,” reported that the agency “fired” McDonald’s as a client because of the advertiser’s lack of focus and direction on a Web strategy. It is not clear if McDonald’s has hired another agency […]

AGENCY.COM, a New York City-based interactive relationship management firm, said it is acquiring Ketchum Interactive, a San Francisco-based Internet and digital media communications company. The company said the agreement is expected to extend AGENCY.COM’s presence to the West Coast, while strengthening its overall position in the new media marketplace. Financial terms of the deal were […]

Hill and Knowlton in New York City said it will partner with UbiComs, a new media marketing and communications agency, to form H&K UbiComs. The H&K-UbiComs partnership is enhanced by the recent merger between UbiComs and San Francisco-based Red Dot Interactive, a provider of nationwide interactive services, H&K said. H&K UbiComs will have headquarters in […]

An informal survey appearing on ClickZ by Keith Pieper of Louisville, CO-based MatchLogic asked ad types to relate their experiences with “beyond the banner” ads in 11 categories, and the results are worth a look. On average over the 11 categories, 31% of those responding have executed “beyond the banner” campaigns. The categories are multimedia, […]

This one carried the headline: BANKRUPT OSTRICH FARMER EARNS $300,000. It was, of course, the standard pitch for making mega-millions at home, but we gave it an “A” for creativity. No ostriches were harmed in making this pitch, as far as we know.

SimpleNet in San Diego, a provider of Web hosting services, said it was awarded a default judgment of $174,000 in compensatory damages in a federal case against a group of defendants who deluged its servers with spam. The defendants illegally obtained SimpleNet customer e-mail address lists and sent approximately 100,000 spam messages during a four-month […]

Marketwave Corp. released version 4.0 of the Hit List family of Web mining and traffic analysis products at the Web.Builder San Francisco conference. The upgraded products have a new architecture that improves integration in enterprise-wide Internet, intranet, and extranet operations, the company said. Version 4.0 features new programmability, improved performance, centralized manageability and Oracle database […]

Ad network 24/7 Media Inc. in New York City said it is acquiring Intelligent Interactions Corp., a developer of database marketing technology, in an all-stock deal. Intelligent Interactions’ products enable online advertisers, Web sites, and e-commerce merchants to conduct database marketing campaigns using online and offline data for personalization and targeting. The deal (financial specifics […]

The DoubleClick network is running a series of political ads created by Kaufman Patricof Enterprises for Evan Davis, a candidate for the Democratic nomination for New York State Attorney General. The ad, which highlights Davis’ stated commitment to campaign finance reform, is the first in a series of ads that he will air on the […]

The ADSmart network in Andover, MA said it is partnering with The Mountain Zone, an online active sports destination for Generation X’ers. ADSmart will serve as the exclusive advertising sales channel for The Mountain Zone, reaching advertisers looking to target The Mountain Zone’s audience of “twenty-somethings,” who are skiers, mountain climbers, and snow boarders. ADSmart […]

Streaming media delivery company InterVU Inc. said it signed an agreement to distribute the Cosmo Player multi-platform VRML (virtual reality modeling language) 2.0-compliant 3D client with InterVU’s eyeQ Multimedia Manager. Under the agreement with Silicon Graphics’ Cosmo Software, the Cosmo Player, a universal VRML client, will be added to the range of multimedia players in […]

Interactive agency Nicholson NY said it has been selected by the New York Daily News to rebuild the newspaper’s two-year-old Internet-based publishing system and to redesign navigation for the rebranded Web site. The new system, slated to launch in late June, will provide editors with more flexibility by eliminating technology obstacles, Nicholson said. Tracking and […]