InternetNews Staff

Straylight in Seattle launched AdActive, a software product that allows existing banner ads to provide advertisers information on end-user brand perceptions, letting marketers target future messages based on individual responses. Designed to support one-to-one relationships between customers and companies, AdActive works with a Web site’s existing ad delivery system or network to extend the traditional […]

Quote.com Inc. in Mountain View, CA promoted Aaron Barnes from national director of advertising sales to vice president. Barnes will oversee the company’s national ad sales team and spearhead the development of new advertising and sponsorship programs. Quote.com offers exclusive sponsorships, syndication, ticker symbol targeting and various ad “push” products as well as more traditional […]

Play Incorporated announced SpaceCam VideoPhone, a consumer product that transmits high-speed, live video via the Internet. The vendor said it produces a higher level of picture quality than previously available with desktop PC video cameras. “Our goal in inventing SpaceCam was to take PC video cameras to the next level,” said Mark Randall, VP Creative […]

NBC will debut VideoSeeker this week, an on-demand Internet video service and content site it is delivering in conjunction with InterVU Inc. NBC said the site will offer online video entertainment, including live Webcasts from NBC as well as other partners and programmers. A variety of streaming and downloadable video content is to be featured, […]

Winkler Advertising in San Francisco has been named agency of record for CyberStar, the new data communications company created by Loral Space and Communications. Loral is a multi-billion dollar satellite and communications company based in New York City. Winkler said it will develop global branding and advertising for CyberStar, which plans an aggressive media program […]

Germany’s Deutsche Telekom AG said it signed a deal with Microsoft to put advertising on the home page of its T- Online Internet service. Telekom said in a statement that Microsoft would insert an ad button on T- Online’s home page, bringing in revenues of over 10 million marks ($5.5 million) for the one-year duration […]

Internet discussion lists, long populated by techno-geeks debating software bugs, “are becoming a key networking forum for senior executives in online advertising,” says a piece in Advertising Age. They’re also generating ad revenue, new business and branding opportunities for those who run them. The article quotes Adam Boettiger, vice president, advertising and marketing for eyescream […]

Nineteen companies received Software Marketing Awards in Software Marketing Journal’s first annual competition for achievement in marketing excellence in the business-to-business software industry. Applications provider PeopleSoft Inc. won the award for best overall company marketing and Chasm Group founder Geoffrey Moore was named Marketing Visionary of the Year. Held at The Broadmoor in Colorado Springs, […]

Poppe Tyson Silicon Valley in Mountain View, CA launched the Snap! Serve Web site, a new product initiative from Meridian Data Inc. The product suite helps resolve the data storage needs of small-to-medium size businesses. A developer and manufacturer of computer network storage solutions, Meridian Data selected Poppe Tyson to create an interactive, multi-tiered site […]

Pegasus Imaging announced new vendor-hosted software that can be used to optimize JPEG images. In a recent survey of JPEG images on the Internet, the vendor found that many of them were under-compressed–sometimes by as much as 300 percent. A visit to www.jpegwizard.com can detect potential problems, the vendor said. “It is really surprising how […]

Microsoft chairman Bill Gates used the opening keynote address at Spring Comdex in Chicago today to bolster the public relations case for allowing the company to integrate whatever functionality it deems appropriate into Windows 98 and future versions, equating such integration with innovation. He took credit for the growth of the software industry, arguing that […]

ObjectSoft Corp. in Hackensack, NJ, said it signed Microsoft, Con Edison, and the Isabella Geriatric Center as advertisers for its SmartSign kiosk program in New York City. The first kiosk was installed in the Audubon Business Technology Center of Columbia University in Upper Manhattan, a biotechnology business incubator facility. Measuring 7.5 inches deep and modular […]