InternetNews Staff

Parable Corp., which provides promotional multimedia animations, said it closed a second round of financing with CMG@Ventures, F.S.C. Corp., The Kraft Group, Venture Management and Wasserstein Adelson Ventures. In addition, the Newton, MA-company announced content relationships with Parker Brothers and Hasbro Interactive, divisions of Hasbro Inc., as well as the New England Patriots football team […]

AdKnowledgeInc. of Palo Alto, CA, said it closed a round of financing from existing investors Kleiner Perkins Caufield & Byers and Mayfield Fund, and new investor Walden Media and Information Technology Fund. Privately held AdKnowledge develops and markets a suite of Web advertising management products and services for marketers, agencies and Web publishers. “Our continuing […]

Cool Banners, an Ontario Web banner ad creation service, said a recent experiment shows that Java-based ad banners appear to generate higher response rates. “We created and deployed ad banners in all the leading Internet advertising technologies, including Java, Video, Audio, Gif Animation, and just plain Static ad banners,” said Bisma Haider, president of Cool […]

Click-Through Ad Network Signs Three Newspaper Chains Click-Through said it signed three newspaper chains, Freedom Communications, Media News Group Inc. and Media General Inc. The deal will add 38 major metropolitan dailies and online media sites to Click-Through’s network of online newspapers. According to the company, it now represents more than 80 site affiliates and […]

Ad network 24/7 Media Inc. in New York City named Susan Storms as vice president of Northeastern regional sales and Angela Beristain as director of business development. Storms, based in New York, will manage the northeastern sales team. She has managed sales divisions for Time-Warner and most recently served as vice president of interactive advertising […]

Real-time ad network Flycast Communications Corp. in San Francisco added two members to its executive team. Marcia Kadanoff has joined the company as vice president of marketing and Ed Videki has joined as vice president of engineering. Kadanoff is responsible for marketing strategy, next generation products, and strategic and third- party alliances. Videki is responsible […]

NetRatings Inc. in Milpitas, CA, launched a service that links Web site visits and banner advertising click rates with detailed user demographic data. The product, called Online Observer, provides weekly, monthly and quarterly reports. It is aimed at helping advertisers and ad buyers analyze and plan where to place online marketing. Data is collected by […]

The Andover, MA-based ClickZ Network said it acquired Who’s Marketing Online, a Web-based magazine that provides tips, reviews, and resource listings for professionals new to online marketing. ClickZ is the publisher of the daily online marketing resources “ClickZ” and “Microscope”. “Our goal is to establish ClickZ as the ultimate resource for anyone interested in doing […]

Lycos Inc. and CDnow today announced a three-year, $18.5 million agreement that the companies are billing as the most significant e-commerce deal signed by either party. Financial terms of the exclusive agreement call for CDnow to pay $18.5 million to Lycos over a three-year period, including $16.5 million in cash and $2 million in stock. […]

iVillage in New York City said it is teaming with Charles Schwab & Co. Inc., Excite, and SportsLine USA Inc. to create new, co-branded sites. Financial arrangements of the various agreements were not disclosed. With Schwab, iVillage will create a site called The Investor Center, located within iVillage’s financial community, the Armchair Millionaire. The Investor […]

CyberSource Corp. today announced plans to make its software.net division a separate entity, and said the online software retailer signed the latest in a series of co-marketing agreements, this time with Excite Inc. Under the restructuring, CyberSource’s division devoted to digital commerce and rights management services will be headed by current CEO and president Bill […]

Hybrid cost-per-transaction ad pricing models increasingly are showing up on the Internet and some advertisers are requiring that ads lead directly to sales. “The hybrid model is for e-commerce advertisers who are looking to generate sales as a result of banner advertisements and links,” Rich LeFurgy, chairman of the Internet Advertising Bureau, told Adweek. “It’s […]