InternetNews Staff

i33 communications in New York City launched AdMaximize, an Internet-based service that instantly tracks banner ad performance, providing customized reports on click-throughs, lead generation customer acquisition and sales. AdMaximize–short for “advertising maximization”–reports the number of people who interact or “click” on a banner ad and can track online purchases, allowing advertisers to make adjustments to […]

DoubleClick named Jonathan Shapiro as vice president of business development and Robert Linsky as vice president of operations. Shapiro joins DoubleClick from McKinsey and Company’s Interactive Multimedia Practice. Shapiro was responsible for developing McKinsey’s expertise in new network based businesses. Previously, he managed United Media’s Internet business featuring “The Dilbert Zone.” Linsky joins DoubleClick from […]

Intelligent Interactions signed an agreement to provide its Adfinity software to manage delivery of advertising for the new Adwave Network, an international online advertising network. Adwave represents more than 30 U.S. Web sites and some of Europe’s most prominent sites, including SHARELOOK.de. Financial terms were not disclosed. Said Paul Lucero, president of Adwave North America: […]

Insight Development Corp. announced Hot Off The Web, a product that allows users to capture a Web page, add comments, then e-mail, fax, print, or save the annotated page. Hot Off The Web attaches each page as a self-extracting ZIP (.exe) file to the user’s email program. To view it at the receiving end requires […]

Ya’ gotta love the newspaper business, which was dragged kicking and screaming into the electronic age as fat cat publishers finally began to see Internet advertising as a threat to their bottom lines. When in doubt, form a committee, as the saying goes, so the titans of dead- tree journalism formed a consortium of major […]

The Gillette Co. launched its promotional Web soccer resource, GilletteSoccer.com, in support of Gillette’s sponsorship of World Cup France ’98. Gillette said it has purchased banners on Digital Equipment Corp.’s AltaVista search operation to advertise the site. Spending was not disclosed. The site will provide information such as the latest match results, reports on player […]

InterActive8 in New York City was awarded the online account for DeBeers by J. Walter Thompson, according to Bill Markel, InterActive8 vice president and managing director. The DeBeers Web site, adiamondisforever.com, will be maintained and hosted by InterActive8 beginning this month. Billings were not disclosed. “I believe we proved to J. Walter Thompson that combining […]

ZULU-tek reported it received an investment from Enhanced Services Co. Inc., which will allow it to tap into Internet advertising and marketing technology. Newport, RI-based ZULU-tek, which operates echoMEDIA and has a controlling interest in SOFTBANK Interactive Marketing, said in a statement that a $50 million private placement of convertible preferred shares will begin in […]

Ad management solutions company NetGravity in San Mateo, CA, said it secured 27 blue chip customers across Europe since opening its UK office. Clients include British Telecom, Reuters, Express Newspapers, Associated Electronic Publishing and Hachette/ELLE. British Telecom recently deployed NetGravity AdServer to operate across British Telecom Internet, which is an ISP that provides a range […]

Microsoft Wednesday unveils new ways to make the Java computer programming language work on its Windows operating system. The move is certain to escalate the tension between Microsoft and rival Sun Microsystems, which invented Java and sees it as an operating system that could compete with Windows. Sun’s pending lawsuit against Microsoft charges that the […]

Net Perceptions, a provider of Internet personalization tools, released an updated version of its GroupLens Recommendation Engine, making it easier to deploy and integrate. Combining experience gained during successful implementations in demanding online environments for customers such as Amazon.com, CDnow, E!Online, iVillage, N2K, and Planet Direct, GroupLens has matured as an industrial strength tool, the […]

Engage Technologies and Aptex Software formed a strategic partnership to blend their complementary technologies. The move will offer customers with large, multidomain Web sites a comprehensive profile network of anonymous Internet user data. These anonymous behavior-based profiles can be used in sophisticated interactive marketing and advertising campaigns, the companies said. Financial terms of the agreement […]