InternetNews Staff

Horsham, PA-based VerticalNet Inc. is launching a $750,000 Internet-only advertising campaign to build traffic to its sites. VerticalNet said it has arranged with search engines such as Yahoo!, Excite, Lycos and MetaCrawler to “buy” keywords. When users who want specific information about an industry type in these keywords, a banner advertisement for VerticalNet’s industry-specific Web […]

This week marks the opening of nominations for the fourth annual Tenagra Awards for Internet Marketing Excellence. The awards are the Internet marketing industry’s oldest peer-review awards program. Winners are selected by a panel of Internet marketing experts. Awards will be given in five categories: Successful Internet Business Model; Online Public Relations Success; Online Advertising […]

Atlanta-based PARADIGM Direct Marketing said that it will gather consumer data for two of MapQuest’s Web sites, MoveQuest and TravelPlan USA. MoveQuest, a relocation site, and TravelPlan USA, a travel itinerary planner, help consumers plan their moves and vacations by putting personalized information at their fingertips. Financial details of the deal were not disclosed. PARADIGM’s […]

Sun Microsystems signed an agreement with E! Online to sponsor the entertainment site’s coverage of the Golden Globe Awards, Oscars, Grammys, Cannes Film Festival and other Hollywood events. Sun will be the predominant sponsor and technology contributor for six E! Online events, providing hardware, software and consulting services. Financial terms were not disclosed. To kick […]

Casio PhoneMate announced the IT-380 E-Mail Link, a telephone answering device that also lets users check their email. The IT-380 uses a three-line, 18-character liquid crystal display (LCD) to indicate unread e-mail messages. Stephen Knuth, president of Casio PhoneMate, said: “The IT-380 serves as a powerful filter for e-mail users, who increasingly need to be […]

Universal Studios Online and Excite signed a deal to promote three Universal Studios’ Internet destinations through the Excite online network. Announced in conjunction with the launch of the Real Hollywood Network, Universal’s content is available on the Excite People and Chat Channels. The Real Hollywood Network, a new entertainment and celebrity chat site, will be […]

InfoSpace Inc. and Lambert Publishing, which puts out BestTalk, The Talking Phone Book, formed a strategic partnership to bring local advertising to yellow pages on the Internet. Lambert Publishing will represent InfoSpace exclusively in Alabama and Georgia. Financial terms of the deal were not disclosed. “Businesses that advertise with Lambert Publishing now have a much […]

Citing explosive growth, Philadelphia area advertising agency Intersphere Communications Ltd. said it is moving its offices from Blue Bell to a renovated Plymouth Meeting, PA house that dates to the pre-Civil War era. Demand for Intersphere’s Web development and strategic Internet marketing skills has forced the three-year-old company to relocate to a larger space. The […]

ZULU-tek Inc., formerly Netmaster Group, said it acquired control of SOFTBANK Interactive Marketing on December 31. Newport, RI-based ZULU-tek reported it purchased its equity in the rep and ad development firm from SOFTBANK Holdings Inc. Financial details were not disclosed. ZULU said it will integrate the streaming “beyond-the-banner” technology of its subsidiary, echoMEDIA Technology, with […]

The @dVenture online media network, a unit of New York-based Venture Communications, has been named to represent seven additional Web sites. They are: Universal Studios, Black World Today, Cowles/Media Central, Emusic, Envirolink, Family Internet, and Scoops Central. “The addition of these new online media opportunities increases to 60 sites and more than 80 million impressions […]

Santa Clara, CA-based Bay Networks Inc. launched a strategic branding initiative highlighting the value Bay Networks-designed networks are bringing to companies around the world. With the theme, “Bay Networks–Where Information Flows,” the campaign features what the company called “the first major television advertising ever in the computer networking industry.” Using the metaphor of flowing water, […]

Ryder TRS selected D’Arcy Masius Benton & Bowles to handle its $20 million ad account, which will include some Internet spending. DMB&B in Troy, MI, which handles advertising for General Motors’ Cadillac and Pontiac brands, beat out Campbell-Ewald Advertising of Warren, MI, in the final round, according to Adweek. DMB&B’s responsibilities will include national and […]