InternetNews Staff

Santa Clara, CA-based Bay Networks Inc. launched a strategic branding initiative highlighting the value Bay Networks-designed networks are bringing to companies around the world. With the theme, “Bay Networks–Where Information Flows,” the campaign features what the company called “the first major television advertising ever in the computer networking industry.” Using the metaphor of flowing water, […]

Ryder TRS selected D’Arcy Masius Benton & Bowles to handle its $20 million ad account, which will include some Internet spending. DMB&B in Troy, MI, which handles advertising for General Motors’ Cadillac and Pontiac brands, beat out Campbell-Ewald Advertising of Warren, MI, in the final round, according to Adweek. DMB&B’s responsibilities will include national and […]

QUALCOMM Inc. introduced today at MacWorld Internet audio compression technology that optimizes Apple’s QuickTime technology. QUALCOMM’s PureVoice audio technology utilizes specialized compression that enables the transmission of audio files with sound comparable to that heard over standard telephones. The technology can reduce file size and transmission time by a factor of 10 or more, according […]

Total ad spending in the U.S. (including new media) is projected to increase 6.2% to $198.42 billion in 1998, according to McCann-Erickson’s latest “Insider’s Report.” Robert Coen, senior vice president and director of forecasting for the report, had issued a preliminary forecast for 1998 that put ad spending up 5.6%. The increase in the projected […]

Microsoft Corp. released today at MacWorld Expo in San Francisco Internet Explorer 4.0 and Outlook Express for Macintosh. In addition, Microsoft introduced its Office 98 Macintosh Edition, which incorporates new Mac OS 8 visuals and support for Apple technologies such as drag-and-drop functionality and QuickTime VR. IE 4.0 for Mac features Microsoft’s Active Channels and […]

i-frontier has developed an interactive HTML banner that asks the question “How much do you pay to bring a visitor to your site?” When users submit their choice from the pop-up menu, they are taken to a page that shows them the results of the poll, generated in real time from the banners, which are […]

Netmaster Group in Newport RI, without explanation, said it has changed its name effective Jan. 1 to ZULU-tek Inc. ZULU-tek has the following subsidiaries: echoMEDIA Technology Inc., Mediabank Inc. and NETZ-Autotrak Inc. ZULU-tek claims to be the only vertically integrated Internet company with in-house technical development and support in Internet advertising, e-commerce and Web-based automobile […]

Coca-Cola launched a four-month long online promotion for its Cherry Coke soft drink. Consumers who visit cherrycoke.com can design content that reflects the soft drink’s ongoing “Do Something Different” campaign. The promotion, called Cherry Coke 101, allows participants to develop creative content, either writings or art, that pertain to a variety of themes that change […]

Inergy Online announced that its new “liquid data” file conversion engine allows users to transfer data files, through the Internet, between PCs, NCs, and handheld devices including 3Com’s PalmPilot. The vendor says the product will “expand the vision of Net-based computing.” Charles Belanger, president of Inergy Online, said: “By embracing open standards in every aspect […]

CNN Financial News President Lou Dobbs and the chairman of The New York Times Arthur Sulzberger Jr., will be among the keynote speakers at Jupiter Communications’ Consumer Online Services V conference. The conference is scheduled for March 4-6 in New York City. Other keynote speakers are Norman Pearlstine, editor-in-chief, Time Inc.; Geraldine Laybourne, president, Disney/ABC […]

Meganet announced it is now selling a range of products based on its Virtual Matrix Encryption (VME) software which the vendor claims is unbreakable. Called VME 98, the product range is available in six levels of front-end applications (Standard, Professional, Enterprise, Custom Client, Custom Server, and Batch Server editions), and in three flavors: DOS, Win […]

GTE’s business e-mail service experienced a holiday meltdown this past week from a storm of spam, according to Media Daily. The service actually had to take its system down for a day to resolve the problem. GTE, which provides e-mail services to some 600 small and mid-size businesses, said it had been experiencing e-mail backlogs […]