Zachary Rodgers

Borders has tapped ForeSee Results to measure and manage the effectiveness of its subscription-based e-mail newsletters. ForeSee will help the book and music retailer, which maintains approximately 12 newsletters, analyze how the mailings impact overall customer satisfaction and cross-channel effectiveness. Marilyn Slankard, VP of marketing services for Borders, said ForeSee Results was chosen because of […]

Fritz Kuehn and David Johnson, principals at interactive content developer DreamLab, have joined the Dallas office of Tribal DDB Worldwide as director of production technologies and technical project manager, respectively. Prior to DreamLab, where he was president and CEO, Kuehn was a co-founder of Clearwater Teleproductions, a television production company. Johnson was technical coordinator at […]

Klipmart Corporation, a Java-based video ad services provider, has launched a Hewlett-Packard sponsored campaign promoting the 2003 Forbes 500 List. The ad unit features a 45-second editorial spot shot by Forbes.com, exclusively for the Internet. The video portion of the ad unit captures Paul Maidment, editor of Forbes.com, introducing users to the online version of […]

Viral marketer ElectricArtists has partnered with Seventeen Magazine and its Web site, Seventeen.com, to promote an online book club. Called “Seventeen – Book Divas,” the Web destination is being billed as the exclusive place for the magazine’s readers to discuss, review and share thoughts about the books they love. The May 2003 issue of Seventeen […]

Carat Interactive has promoted Greg Smith from managing director of the New York office to head of national media practices. In the new role, Smith will oversee media planning and buying across Carat Interactive’s five US offices — in Boston, New York, San Francisco, Los Angeles and Atlanta — and he will develop new initiatives […]

The Interactive Advertising Bureau (IAB) has added 15 members to its roster. The new companies are Adtegrity.com, Ask Jeeves, BabyCenter, Business.com, CBS.com, CBSNews.com, CoolSavings, Crain’s Chicago Business, Crain’s New York Business, Eversave, EXI Technologies, Hearst Newspapers, iProspect, Multex and ValueClick. Commenting on activities for the second-half of 2003, the IAB said it will launch phase […]

Rich media technology player Eyeblaster has hired Paul Kadin as executive VP of marketing and strategy. For the past three years, Kadin has served as executive VP of Web graphics and creative services firm Viewpoint, where he oversaw relationships with AOL Time Warner and other key clients. Previously, Kadin held senior level positions at the […]

Habeas has signed seven new e-mail filtering solution providers to its Sender Warranted E-mail (SWE) service, which was developed to “help solve the issue of e-mail over-filtering.” The new participants include Apache James, ESCOM, Group Mail, Spamcounterstrike, Spamfire, Spamnix and TMDA. The service works by trademarking and copyrighting a unique set of lines, known as […]

MarketWatch.com has agreed to supply Knight Ridder/Tribune Information Services (KRT) with a selection of columns and breaking news stories for publication in approximately 300 newspapers that are served by the KRT news service. The agreement includes a selection of columns from some of CBS MarketWatch’s popular writers, including Marshall Loeb on personal finance, Steve Kerch […]

SF Interactive has already deployed its new Ad3 (“Ad Cube”) platform for several clients, including Cisco, VeriSign and Quantum Corporation. A version of the new unit has appeared in the agency’s client work since at least 2002, when SF Interactive developed a campaign for Quantum that streamed video and let users perform several actions within […]

Extending its membership policy to include companies that support the sale of interactive advertising and marketing, the Interactive Advertising Bureau (IAB) has announced the creation of an Associate Member category, which will be represented within the organization by an Associate Member Board (AMB). The move invites more participation from companies the IAB had shut out […]

Digital marketing firm aQuantive (formerly Avenue A, Inc.) has appointed Richard Fox to its board of directors. Fox worked for the accounting firm Ernst & Young LLP for 28 years and served as managing partner of its Seattle office. Prior to Ernst & Young, he was the president and chief operating officer of Cybersafe Corporation, […]