Zachary Rodgers

FindWhat.com has promoted John Moran to vice president of operations. Moran joined FindWhat.com in October 2001 as director of business affairs. He has served at the executive or board level for businesses ranging from sporting goods to e-mail marketing. “John has been incredibly effective in handling the business affairs of FindWhat.com during a period of […]

Gardening products retailer Gardener’s Supply Company has implemented HitBox, WebSideStory’s marketing analytics tool, to optimize its internal search engine process. Gardener’s is using the analytics tool to test the effectiveness of two different internal search engines on its site: one it built itself and one it outsourced. Additionally, the company uses HitBox Commerce to optimize […]

Integrated marketer EarthQuake Media has recruited Andrew Ettinger as senior media analyst. Ettinger most recently was a freelance media buyer, prior to which he was assistant media director, national broadcast at MediaVest in New York. He was also a senior media buyer at Universal McCann, supervising the Reckitt & Coleman account, among others. “We are […]

TiVo has picked up network TV and digital media veteran Martin Yudkovitz as president. Yudkovitz has resigned his position as executive VP at NBC, where he played leading roles in the creation of CNBC, MSNBC Cable, and MSNBC.com. The digital video recording service said it expects Yudkovitz’s experience to help create industry partnerships with satellite […]

Sprinks, a pay-per-click ad vehicle and division of About Inc., has signed an agreement with MarketWatch.com to provide content-targeted ads across its flagship CBS MarketWatch site and e-mail newsletter properties. Under the deal, MarketWatch.com will integrate two of Sprinks’ pay-per-click ad solutions — ContentSprinks and DirectSprinks — into its Web site, e-mail newsletters and investor […]

New York Times Digital (NYTD), the digital business unit of The New York Times Company, has implemented its new half-page ad unit for several clients. Last week Verizon launched its half-page ad on NYTimes.com and in May will begin another geotargeted campaign on both NYTimes.com and Boston.com, which also belongs to NYTD. Boston.com’s use of […]

Sprinks, a pay-per-click, content-targeted ad vehicle and division of About Inc., has named J Walter Thompson as its agency of record, a relationship that will begin with Sprinks’ first-ever advertising campaign. JWT Technology will handle creative development and media placement for the launch of the ads, set for April 28th. The first phase of the […]

Ask Jeeves has awarded its creative/advertising and media buying business to TBWAChiatDay in San Francisco and OMD, respectively. The agencies will be responsible for all media strategy, creative development, media buying and creative execution. Total billings are undisclosed, but the assignment includes working with online and traditional media. The partnership is the first win for […]

Overture Services has made Leonard Stein its chief legal officer. Stein, whose legal experience covers litigation, antitrust, intellectual property and corporate governance, has recently held executive and legal counsel posts at QRS Corporation and Buzzsaw.com. For 16 years, he worked at the law firm of Steefel, Levitt & Weiss, where he became partner in 1988. […]

DoubleClick data and research division Abacus has signed 39 customers to its ChannelView product in the year since it launched. The list of customers includes Ross-Simons, Johnston & Murphy and National Geographic. “ChannelView has enabled us to significantly enhance our mailing strategies, especially as it relates to our retail and Internet customers,” said John Beluza, […]

Travelocity has named Scott Danielson senior VP of marketing. Danielson held senior leadership roles at Prodigy, America Online and PlanetClick in the mid-to-late 1990’s. Most recently, he was president of online travel consultancy Squeezoom. “We are very fortunate to have someone with Scott’s background to lead our marketing team,” Gilliland said. “Clearly, we have an […]

Interactive agency Squeaky Wheel Media launched a Web site that jointly promotes the brands of SoBe Beverage and No Fear sports performance gear. The site features flash, audio and an “overall intense look,” the agency said. “We were asked to provide a multi-sensory experience that portrayed the aggressiveness of the product and I feel we […]