Zachary Rodgers

Ten European publishers have come together to form an extension of the Online Publishing Association (OPA) in Europe. Founding members of OPA Europe are CNET Networks (Europe), Gruppo Editoriale L’Espresso (Italy), Group Financial Times (Great Britain and France), IDM/La Vanguardia Digital (Spain), International Herald Tribune (Europe), Khatimerini (Greece), Le Monde interactif (France), Le Temps (Switzerland), […]

Direct and interactive marketer True North has been awarded new projects with Pitney Bowes, Hachette Filipacchi Magazines and Thorn Communications. Pitney Bowes has handed True North new interactive duties that include online advertising and e-mail for its small business postage meters unit. True North continues to work with Pitney Bowes on direct mail, print and […]

Utah-based integrated marketing firm boede&partners has launched a global, integrated marketing campaign for Mercator Software. Boede&partners was hired in October 2002 to help Mercator launch its new brand and product suite. The agency’s first efforts included an internal evangelist program for Mercator staff, a year-long e-mail demand generation campaign, a new Mercator Web site, and […]

Agency.com interactive marketing subsidiary i-traffic has launched a new campaign for the Discovery Channel’s premiere of “JFK: Death in Dealey Plaza.” The campaign, which is running on NYTimes.com, ABCNews.com and HowStuffWorks.com, aims to encourage fans to tune into the show. All three sites have built out a special “Unsolved History” section within each of their […]

Boede&partners, an integrated marketing firm, has hired Deon Lewis to its team of senior account directors. Lewis was most recently a senior VP at Grey Worldwide in San Francisco, where he worked on the acquisition and development of the agency’s Cisco Systems account. Prior to that, he served as chief marketing officer at Provident Management […]

Heineken USA has decided to make its latest TV commercial — featuring multi-platinum recording artist Jay-Z — available online to the public, just prior to its officially scheduled broadcast debut during this year’s Grammy telecast. On February 23rd, the public will be able to access the new spot on Heineken’s home page. In addition to […]

TRUSTe, a nonprofit organization that certifies online media companies’ ethical use of personal information, has made three appointments to its board of directors. They are former Federal Trade Commissioner Christine Varney, who will also serve as the board’s chair; Ralph Terkowitz, chief technology officer of the Washington Post Company; and Parry Aftab, an Internet safety […]

New York Life Insurance Company has selected Digital Impact to create and execute online direct marketing campaigns to help it better communicate with its large customer base. “Working with Digital Impact will help our marketing team build strong one-to-one relationships with our valued customers,” said Michael Battaglino, assistant VP of Internet marketing at New York […]

MSNBC.com has hired two senior marketing experts to expand the company’s cross media advertising efforts. Mary Paris, former director of business development at NBC, joins MSNBC.com as director of cross media sales, a role in which she’ll oversee MSNBC.com’s media ad sales and branding across MSNBC and NBC. Before directing business development at NBC, Paris […]

Reebok International has tapped Organic to be the online agency of record for its global marketing strategy. Reebok has been working with Organic for a year, during which time the relationship has evolved from developing a single microsite for the Answer 5 shoe in February 2002 to building Reebok’s Rbk.com Web Site in May 2002. […]

Digital marketing firm Avenue A has added Mike Slade, former chairman and CEO of Starwave Corporation, to its board. At Starwave, Slade was responsible for the launch of ESPN.com, ABCNews.com, NBA.com, and NFL.com. Slade began his career at Microsoft in 1983 and spent seven years there in a variety of product marketing roles. Since retiring […]

La Opinion Digital, the online division of the largest U.S.-based Spanish language newspaper, has entered a marketing and content agreement with TodoBebe.com. The deal will provide the nation’s Hispanic population with Spanish-language baby content and parenting information. “The partnership will complement laopinion.com’s Bebes channel,” said Mary Zerafa, director of La Opinion Digital. “We chose TodoBebe […]