Zachary Rodgers

Cross-media marketer Bite Communications has hired two strategists to lead the formation of a mobile communications practice. The new unit will consolidate experts across the agency’s global offices in service of businesses in the mobile sector. Clients will include operators, software vendors, and content, enterprise and consumer service providers. Leslie Nakajima and Anne-miek Hamelinck both […]

Agency.com has hired Peter Klueger as vice president and creative director. Krueger comes to Agency.com’s through its partial acquisition of

Agency.com has acquired from Mobilocity certain assets of digital marketer

The Interactive Advertising Bureau (IAB) has named Glenn Pagan as vice president of sales. Pagan joins the IAB from AOL/Time Warner , where he was most recently director of the troubled media giant’s agency relations group. Before that, he was director of business development at AOL, responsible for generating integrated marketing programs. Pagan has also […]

Online direct response marketer Aptimus has recruited Chris Redlitz and Tom Soevyn to lead its sales and development efforts. Redlitz joins the company as senior VP of sales and business development and Soevyn joins as national sales director. Redlitz is the former vice president of sales for GetRelevant, before which he founded Adauction, where he […]

CRM integrator Harte-Hanks has retained MindArrow Systems to provide Mazda North American Operations with e-mail marketing and other online direct marketing services for Mazda’s customer loyalty programs. MindArrow, working with Harte-Hanks, will sync Mazda’s offline customer relationship management (CRM) and marketing initiatives with the car manufacturer’s e-mail and digital communications software. The appointment expands MindArrow’s […]

Terrell Jones, former chief executive officer of Travelocity, has been named to Overture’s board of directors. Jones replaces Jeffrey Brewer, who resigned his seat in May 2002. In 1996, Jones founded Travelocity, which began as a small internal department of SABRE Group and was spun-off in March 2000. Before entering the online travel business, Jones […]

24/7 Real Media has added the ABC-owned TV (OTV) stations to its client roster. The stations have migrated their ten sites to Open AdStream Central from a competing solution. According to Daria Rachlin, manager of Web sales for ABC, several factors influenced the network’s decision to switch ad servers. The top two among them, she […]

Viral marketing company ElectricArtists has launched a new corporate initiative — ElectricArtists En Español — to address the growing Hispanic population in the U.S. With the initiative, ElectricArtists will offer its clients — including Vivendi Universal , Schlumberger and Starwood Hotels — specific Spanish language campaigns targeting the Hispanic community. “We’ve been seeing a rapid […]

Catherine McConville has joined the media division of interactive ad player ValueClick as director of Western sales. McConville is former director of sales at mobile marketer SkyGo, where she was responsible for 95% of its wireless ad sales as well as the structure of its sales territories and goals. Prior to SkyGo, McConville held prominent […]

Razorfish has won a contract to implement various digital initiatives for the Los Angeles Department of Water & Power (LADWP), culminating in the re-launch of the Department’s Web site in 2003. The purpose of the redevelopment is to help improve the appearance, navigation, and features of the site for the Department’s external customers. In addition, […]

MaxWorldwide, formerly L90, has appointed former Coca-Cola marketing head Peter Sealey as its chief strategy officer. Recently made the nation’s largest independent ad sales and repping company by its acquisition of DoubleClick’s media business, MaxWorldwide appointed the veteran marketer to work with the company’s new management team on overall development of the company’s strategic positioning […]