Zachary Rodgers

Atlas DMT, an ad technology firm and a unit of Avenue A, has picked up four clients. Interactive advertising firms .Com Marketing, dBase Media, Eisner Interactive, and Wahlstrom Interactive will use the Atlas digital marketing suite for third-party ad serving and campaign management. Additionally, ParadyszMatera has selected the Atlas Suite for campaign management and research […]

Interactive marketing veterans Tim McHale and Tom Hespos are launching a new integrated marketing services company, called Underscore Marketing. McHale, former chief media officer at Tribal DDB, and Hespos, former chief Internet strategist at Mezzina Brown & Partners, said they are launching Underscore Marketing in response to the marketing community’s demand for cross-platform strategy and […]

Agency.com has hired Don Scales and Eben Lenderking to the newly created positions of CEO, Agency.com: North America and CEO, Agency.com: Europe, respectively. Additionally, the company has integrated all offices and operations under those two regions. Scales has been with the firm since February 2001, most recently as president of the Western region, which included […]

Interactive agency Sharpe Partners has completed a relaunch of The Minute Maid Company’s Web site. The new corporate homepage presents logos and direct links to each of the company’s domestic and international brands, satisfying the primary reason people come to the site — which is for product information. The site also features faster navigation to […]

Hershey Foods has chosen OMD Worldwide, part of the Omnicom Group , as its agency of record for all media buying. OMD’s role as sole media buyer is a departure from Hershey’s historical media buying relationships, which involved separate agency assignments by dayparts. The new single point of contact for all media buying will make […]

ValueClick’s Michael Laur, a long-time employee who led the company’s operations in Europe and Asia, will assume the post of vice president of Western sales for ValueClick Media, responsible for all Western sales activities for ValueClick’s media properties. He will also manage cross-selling of products within the company’s suite of offerings, including Mediaplex’s MOJO AdServer, […]

AdWare Systems, a subsidiary of ValueClick , has entered into agreements with three new communications firms. The software developer will supply Zentropy, Hawk Media and The Zillner Group with tools for the management of finance, production, and media buying operations. Zentropy, the interactive subsidiary of McCann-Erickson WorldGroup, will install AdWare financial, production and print management […]

Solbright, a provider of workflow automation for the digital advertising industry, has been tapped by SportsLine.com to manage online ad sales, production, and billing operations. SportsLine.com is one of the first companies to benefit from Solbright’s strategic partnership with DoubleClick . As a mutual customer of Solbright’s AdSuite and DoubleClick’s DART systems, SportsLine.com’s ad management […]

Streaming video firm EyeWonder has named former CBS President James Rosenfield to its board of advisors. EyeWonder CEO John Vincent said the high-profile appointment is intended to demonstrate that the Internet — and EyeWonder by extension — can be as effective a mass medium as television. “Jim Rosenfield brings the broadcast experience and perspective that […]

Yahoo! has hired Daniel Finnigan as senior vice president of Yahoo! and executive vice president and general manager of online recruiter HotJobs, which was acquired by Yahoo! in February 2002. Finnigan replaces Dimitri Boylan, HotJobs’ former acting president and CEO, who exited the company at the end of March. HotJobs will no longer employ a […]

The New York Times Company’s Worcester Telegram & Gazette has begun implementation of Engage’s newspaper industry solution. The package is designed to automate a newspaper’s entire ad production process, providing management functions such as digital ad workflow, asset management, tracking and online approvals. Engage’s deal with the Telegram & Gazette follows its deployment of similar […]

Digital marketer ValueClick has hired Andrew Jacobson as vice president of Eastern sales. Jacobson last served as vice president of DoubleClick’s U.S. media division, where he held responsibility for all media teams including the DoubleClick network and DoubleClick’s e-mail list and newsletter services. Before that role, Jacobson led marketing, sales, product management and customer support […]