Zachary Rodgers

In a major client win for Kanoodle.com, the search player will provide its content-targeted sponsored links to MarketWatch.com . Under the deal, the financial publisher will use Kanoodle’s contextual listings product, ContextTarget, to deliver ads on its MarketWatch and BigCharts Web properties. MarketWatch is the first company to use ContextTarget, making today the product’s official […]

Last year may (really) turn out to be the one in which the slump ended. Smith Barney analyst Lanny Baker last month predicted a 20 to 25 percent increase in online ad spending for 2004, and Jupiter Research puts next year’s online ad expenditure at $7.6 billion, up 21 percent over its 2003 projections. (Jupiter […]

Last year may (really) turn out to be the one in which the slump ended. Smith Barney analyst Lanny Baker last month predicted a 20 to 25 percent increase in online ad spending for 2004, and Jupiter Research puts next year’s online ad expenditure at $7.6 billion, up 21 percent over its 2003 projections. (Jupiter […]

Deborah Stymest has joined the Yellow Pages Integrated Media Association as VP of marketing and business development. She replaces Ken Clark, who is leaving to pursue other interests, the organization said. Stymest previously served as director of advertising for AT&T Wireless Services, prior to which she was a marketing consultant to Fuji Film U.S.A., International […]

In a bid to consolidate oversight of its media and technology sales divisions, 24/7 Real Media has upset several longstanding executive posts. President of Media Solutions David Hills has taken on responsibility for technology sales in North America, and Jim Alla has joined as SVP of technology sales, replacing longtime exec Tom Capato. “It has […]

OgilvyInteractive named Eric Wheeler executive director of its New York operations, a new position at the agency. Wheeler co-founded digital marketing firm Lot21, where he served as president and COO until 2002, when it was acquired by Carat Interactive. During the early to mid-nineties, he held marketing posts with Young & Rubicam and Andersen Lembke. […]

Ten percent of all local searches are geared toward the purchase of products or services, according to a soon-to-be-released white paper from The Kelsey Group (TKG). If correct, the discovery suggests a huge, largely untapped opportunity for regional and national businesses to increase sales via local search advertising, and it provides a further motive for […]

Enpocket Secures New Funding Mobile marketing player Enpocket has secured another round of funding from previous backers Nokia Venture Partners and GrandBanks Capital, and has attracted a new investor, New York-based Dolphin Equity. The company will likely use the “multimillion-dollar” funding round for acquisitions and an expansion of international operations, executives said. Enpocket has already […]

Paid search company ah-ha.com has changed its name to Enhance Interactive, launched a new Web site and introduced two new products. The name change was motivated foremost by a gradual change in ah-ha.com’s business model, according to executives of the Provo, Utah-based company. Ah-ha.com was conceived in 1999 as a consumer-facing search engine, but the […]

FindWhat.com, a pay-for-placement search firm based in Fort Myers, Fla., promoted David Rae to chief strategy officer. Rae joined FindWhat.com as vice president of operations in January of 2002 and was quickly promoted to executive vice president. His earlier achievements include founding gaming publisher Attitude Network and discount accommodations site Hotel Discounts. “Dave has had […]

In an otherwise sluggish year for the U.K. ad sector, online advertising is enjoying record levels of spending, according to a survey conducted by PricewaterhouseCoopers and the Interactive Advertising Bureau UK. The second quarter of 2003 was the single biggest on record in the U.K., with total spending coming in at $142.4 million (£81.3 million). […]

So-called deliverability services are popping up in practically every e-mail service provider’s toolbox, as vendors rush to prove they have what it takes to get marketers’ mail all the way to the inbox. Responsys was the latest to unveil premium deliverability services for its clients Monday, specifically addressing marketers’ concerns about bounce rates, spam law […]