Zachary Rodgers

The Christian Science Monitor and Cooking.com have begun using BURST! Media’s AdDesktop ad management technology to serve and manage campaigns on their Web sites. Both sites had been DoubleClick clients. “We moved from DoubleClick to AdDesktop because of BURST’s commitment to individual and highly responsive customer service and customized solutions that will help us maximize […]

Jason Kellerman has stepped down as chief executive of LookSmart and relinquished his board member status, effective immediately. The board named Damien Smith, CEO of LookSmart’s Australian operation, as interim CEO while it conducts a search for a successor. No one at the paid inclusion and pay-for-placement firm was immediately available for comment, but Kellerman’s […]

Interactive ad veteran Gurbaksh Chahal launched a new ad technology firm called BlueLithium, where he will serve as chief business, marketing and technology visionary. In 1998, Chahal founded Click Agents, a cost-per-click network that was later acquired by ValueClick . After the merger, he stayed on as president, overseeing day-to-day operations of Click Agents/ValueClick. He […]

Unicast has debuted a new ad offering, currently in beta release, that delivers broadband full-screen video in Microsoft’s Windows Media Player format. Called Video Commercial, the rollout marks Unicast’s first new format since the company released its full-screen Superstitial in April 2003. It came out of a technology partnership with Microsoft in which the software […]

Eyeblaster hired Doug Miller as creative director. Miller was the creative director and founder of CUBiC digital, an interactive advertising consultancy whose client list included TBWA/Chiat/Day, Hill Holiday, and FCBi. He also held associate creative director and art director positions at i-traffic and Ogilvy One, respectively. The appointment follows Eyeblaster’s hiring of Masha Geller as […]

Espotting media has struck a deal with Emap PLC that will deliver its paid listings to the U.K. media company’s online properties. Under the deal, the European paid placement service will see its contextual ad listings appear on both the search and content pages of a total of 15 sites generating approximately 60 million impressions […]

TRUSTe, which runs a well-known global privacy seal program, has made four additions to its board of directors, including two from the online marketing world. The new directors are Joseph Alhadeff, VP of global public policy for Oracle Corporation ; Hans Peter Brondmo, senior VP of strategy and corporate development for Digital Impact; Peter Cullen, […]

Search engine marketing’s stratospheric growth of late of has led many online marketers to ponder how the category can be expanded and improved upon. Numerous ideas have been thrown into the ring, ranging from local sponsored listings to better personalization. Some will certainly appear in 2004. Others are of more uncertain value. One unknown that’s […]

Zinio Systems, a company that handles the conversion and distribution of print magazines in digital format, named Mike Perlis as chairman of the board. A managing partner at Softbank Capital Partners, Perlis has been an outside director since Zinio launched in March 2000. Perlis has held top posts at TVSM, Playboy, GQ, and IDG. He […]

Media agency Carat Interactive has agreed to exclusively use DoubleClick’s DART for Advertisers on behalf of client Pfizer. The agreement will hand DoubleClick management and measurement of all the pharmaceutical giant’s online campaigns. “It’s with great confidence that we recommended the system to Pfizer to increase the efficiency and effectiveness of its online campaigns and […]

m-Qube, NCR Deal to Support Mobile Couponing In a deal that will advance mobile couponing and promotions in the U.S. and Canada, NCR Corporation tapped m-Qube to augment its network of cash registers with functions that will let consumers redeem mobile offers at the point of sale. Using the system, retailers and food service operators […]

Washingtonpost.Newsweek Interactive (WPNI) CEO and Publisher Christopher Schroeder has taken a new post as VP of strategy at The Washington Post Company. In his new role, Schroeder will advise the company’s top management on corporate direction. He joined The Post Co. in 1995. Filling the vacated role will be Caroline Little, chief operating officer of […]