Zachary Rodgers

PointRoll has hired Roger Jehenson as VP of business development and publisher relations and Joy Wheeler as VP of channel development for the company’s Yahoo! account. Jehenson spent three years as director of strategic sales in DoubleClick’s technology solutions division, and he founded the consulting firm American Revenue Consulting. Wheeler also served at DoubleClick tech […]

FTS Wireless Launches Mobile Marketing Firm FTS Wireless is preparing to launch a mobile marketing subsidiary. Called Mobile Media and beginning operations during the first half of 2004, the new venture will build on the company’s current offering of cellular, satellite and Wi-Fi services for retail and business clients. “The mobile media space is the […]

Facing the impending loss of Microsoft’s MSN as a client of its paid inclusion service, struggling search firm LookSmart is preparing to lay off half its employees. The layoffs will impact all LookSmart offices domestically and abroad, and the company said it might implement additional restructuring in 2004 to further reduce operating costs. The company […]

Commission Junction President and CEO Jeff Pullen has been named general manager of ValueClick’s combined Be Free/Commission Junction affiliate marketing subsidiary. Pullen is a former partner in the financial advisory services practice of Coopers & Lybrand. “I look forward to working closely with Jeff to realize the synergies between Be Free and Commission Junction, and […]

ValueClick Raises Revenue Outlook; 2004 to Soar ValueClick revised its financial guidance for the fourth quarter of 2003 upward and issued optimistic guidance for 2004. For the Q4 2003, the online marketing firm anticipates revenue of approximately $27 million, up $2 million from its prior guidance and an approximate 44 percent increase over the same […]

Internet ad revenue in the third quarter of 2003 came in at $1.75 billion, a 5 percent increase over the second quarter and a 20 percent rise over the same period a year ago, according to estimates from PricewaterhouseCoopers (PwC). The latest PwC quarterly report, sponsored by the Interactive Advertising Bureau (IAB), found the numbers […]

FindWhat.com has named Anne Hrubala as director of agency relations. Hrubala came to FindWhat in May 2003 after holding senior posts with Interep, 24/7 Media, and Inceptor. “Anne’s focus will be to serve as liaison to the advertising agency community to ensure working with FindWhat.com is conducive to the typical media buyer’s needs,” said Dan […]

In a bid to deliver branding performance metrics to a wider spectrum of its customers, Eyeblaster is incorporating attitudinal surveys from Dynamic Logic into version 5.4 of its rich media platform. Dubbed the Eyeblaster Brand Test and due for release next month, the product aims to capitalize on the branding credentials of rich media while […]

Internet users who have opted in to receive regular e-mail from a business derive more satisfaction from the relationship than those who do not, according to a new consumer poll from e-mail firm Bigfoot Interactive. Bigfoot reported 94 percent of Web users receiving account services e-mail from a credit card issuer express overall satisfaction with […]

The Interactive Advertising Bureau (IAB) elected Walt Disney Internet Group President Steve Wadsworth as chairman for 2004, and has named several new members to its board and executive committee. Outgoing chair Shelby Bonnie marks the end of a 16-month stint in the position; he remains on the trade group’s board. Wadsworth has been vice chairman […]

DoubleClick’s latest e-mail trend report for Q3 shows that despite increases in spam and e-mail clutter, bounce rates are down and click-through rates are up slightly. The advertising technology company’s second-quarter e-mail trends report found bounce rates have dropped in most categories, and have declined overall year over year from 13.3 percent to 11.8 percent. […]

European search bidding platform Espotting Media has entered a pan-European distribution agreement with online travel company lastminute.com. Under the deal, lastminute.com will incorporate Espotting’s listings on the exit pages of four of its channels. The deal covers five territories, including the U.K., France, Germany, Spain and Italy. Lastminute channels featuring the keyword listings include “hotels,” […]