America Online announced today it signed
an exclusive, three-year deal with Intuit
Inc., naming it the primary content provider for AOL’s Personal Finance
Web Channel.
Under the terms, Intuit has agreed to pay AOL over the next three years
close to $30 million, which includes a $16 million payment upon signature
of contract.
Intuit will provide almost all the content for financial programming on
Tax, Insurance, and, in the future, Mortgages for AOL’s Finance Channel,
offering users access to financial tools, advice, and other information
found on Intuit’s Quicken.com Web site.
In turn, AOL will be the primary online service provider promoted on all
Intuit’s software.
In related news, AOL signed an agreement with E! Online, in which E! Online will become
a primary source for content on AOL’s Entertainment Channel. Financial
terms were not disclosed.
Through the partnership, E! Online, a subsidiary of E! Entertainment
Television, will
receive prime real estate on the front page of AOL’s Entertainment Channel,
in turn giving AOL subscribers direct access to entertainment news, online
celebrity chats, and other related content.
