Salesforce.com (NYSE:CRM) now officially owns social CRM vendor Radian6.
The deal was first announced in March, and is valued at $326 million.
At the heart of the deal is how Radian6’s social platform will integrate with Salesforce’s CRM, call center and enterprise collaboration and social networking platforms. The Radian6 social media monitoring platform can capture hundreds of millions of conversations a day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities.
“Radian6 adds huge value to Salesforce.com by delivering the public, social web across all our products,” CEO Marc Benioff said in a statement. “Giving customers the social intelligence they want with the business context they need will further differentiate our products and accelerate our growth.”