Beth Cox

Internet infrastructure company InfoSpace.com said it will collaborate with America Online to develop and offer ClassifiedPlus, a new service for AOL’s classifieds users. ClassifiedPlus is now available on AOL, AOL.com, Digital City and Netscape Netcenter, and soon on CompuServe 2000. This agreement expands the relationship between the two companies, under which InfoSpace.com currently provides AOL’s […]

SkyMall Inc.’s e-commerce subsidiary skymall.com inc. launched www.skymalltravel.com, designed as a vertical portal for business travelers. The site was created to help time-challenged business travelers quickly and easily find the information and services they need to facilitate trip planning, the company said. skymalltravel.com features linked directories for airlines, hotels, rental car and online booking services, […]

MBNA, a leading independent credit card lender, and CyberCash this week launched the MBNAbuy service. The electronic wallet service is designed to store customer payment, shipping, and purchase information on a secure electronic server to allow safe completion of online transactions. MBNAbuy allows customers to make one-click purchases at any Web page that displays the […]

HomePoint.com, an online home furnishings retailer, launched a $7 million print and radio ad campaign featuring Martin Mull, the star of Roseanne and Sabrina, The Teenage Witch. The ads, created by Erwin-Penland, HomePoint.com’s advertising agency of record, use the tagline, “You get the point.” The radio spots break this week on network radio affiliates and […]

eCommercial.com signed a minimum one-year agreement to produce and distribute four Internet-delivered eCommercials for DataZONE, a manufacturer and marketer of data storage solutions. According to the agreement, eCommercial will help launch DataZONE’s DataBook transportable hard drive product into the computer reseller market by delivering the eCommercials to 15,000 to 20,000 computer resellers during the first […]

Intelligent Life Corp. launched a $20 million integrated campaign to establish brand awareness and build site traffic. Intelligent Life manages Web sites including bankrate.com, a site for personal financial data, theWhiz.com, a personal finance/lifestyle site and consejero.com, a Spanish language finance site. Key elements of the integrated communications program include a $10 million online banner […]

Hallmark Cards Inc. said it is working with Messner Vetere Berger McNamee Schmetterer/EURO RSCG on a “major new strategic initiative” that will provide opportunities for Hallmark to leverage its brand across current and new businesses. Specifics and billings were not disclosed, however. Hallmark is known for its greeting cards, related personal expression products, and television’s […]

Rocketworks Inc. launched thePlunge.com, calling it the first in its suite of ad-free commercial Web sites. thePlunge.com lets people create Web sites for a broad range of events like birthdays, barbecues, reunions, bar mitzvahs and weddings, said Guy Wolcott, the 27-year old president and CEO. “thePlunge.com is not about ad sales or selling merchandise. While […]

imandi.com, a consumer infomediary site, has launched its first online advertising campaign with help from Seattle-based Adhesive Media. Founded by two former Microsoft executives, imandi.com is a “matchmaking” e-commerce site that connects consumers with local merchants and companies throughout the U.S. in 25 different product and service categories. Adhesive Media developed creative for the campaign […]

USWeb/CKS said second quarter revenues reached a record high of $101.0 million, but the company posted a fully diluted net loss for the quarter of $22.6 million or $0.29 per share. That compares to revenues of $54 million in the same period a year earlier, when the company posted a fully diluted net loss of […]

Game site operator Total Entertainment Network named Phase Two Strategies of San Francisco and New York as its public relations agency of record and Butler, Shine & Stern of Sausalito, CA as its AOR for advertising. Both agencies will work closely with TEN’s internal marketing and sales groups, TEN said. Billings were not disclosed. “These […]

Interactive agency Beyond Interactive established partnerships with Comet Systems and @once.com, a permission marketing company, to broaden the array of services available for client campaigns. Beyond Interactive said it will integrate Comet Systems’ Comet Cursors, a free plug-in, into many client campaigns. After a one-time five-second download, Comet Cursors change the appearance of a Web […]