Beth Cox

Web Visa card provider NextCard will pay $4.5 million over three years to become the exclusive credit card sponsor on MapQuest.com. In addition, NextCard will design special sweepstakes and promotions specifically for MapQuest.com users. “NextCard is thrilled to offer customized card products to the over 3 million MapQuest.com users,” said Dan Springer, chief marketing officer […]

U S WEST Dex Internet Yellow Pages said it recently reached agreement with 19 additional newspapers to serve as the Internet Yellow Pages for their online versions. Dex is the multimedia advertising arm of U S WEST Inc. More than simply links, the agreements involve reciprocal integration of the U S WEST Dex brand and […]

DoubleClick Inc. posted higher revenues but recorded a second quarter loss of $5.1 million (before a charge related to a headquarters relocation) or 13 cents a share, compared with a loss of $4.7 million, or 14 cents, a year ago. The company reported that revenues climbed to $44 million from $17.3 million in the same […]

Pay-per-click ad network ValueClick said that its chairman, Jim Zarley, has taken on the role of chief executive officer. Zarley has served as the company’s adviser and chairman since 1998. ValueClick Founder and President Brian Coryat said Zarley’s leadership position is a strategic step in accelerating the company’s expansion. “Becoming the industry front-runner for Internet […]

Central Ad Software Inc. released its Central Ad 4.0 ad management system for small to medium size Web sites, redesigned “from the ground up.” Central Ad 4.0 offers new features such as beefed up reporting, rich media advertising support and expanded scalability. Pricing was not disclosed, but the company said current Central Ad customers can […]

USWeb/CKS said second quarter revenues reached a record high of $101.0 million, but the company posted a fully diluted net loss for the quarter of $22.6 million or $0.29 per share. That compares to revenues of $54 million in the same period a year earlier, when the company posted a fully diluted net loss of […]

USA.NET, a provider of e-mail and advanced messaging services, has been selected to provide its classified advertising e-mail service, USA.NET Ad Mail, to advertisers and readers of the Fort Worth Star-Telegram. The Ad Mail service will enable the Star-Telegram to offer its advertisers a temporary e-mail address that can be placed within each classified advertisement, […]

E-Stamp Corp. was selected this week as Microsoft’s “premium Internet postage partner” for its Microsoft Office Update Web site. As a featured service on the site, E-Stamp will make its Internet Postage service available to Microsoft Office users as soon as the service is approved by the U.S. Postal Service for commercial release, expected later […]

Excite@Home said its just-updated Enliven rich media ad solution now offers real-time ad content construction, advanced two-way live database access and faster, smoother ad display. “Online advertisers now want more than dancing billboards and simple animation,” said Hilmi Ozguc, vice president of Excite@Home’s Enliven Business Unit. “What they really need is intelligent advertising that customizes […]

SBC Interactive, the online publishing company of SBC Communications Inc., signed a partner deal in which it will sell ads on behalf of DoubleClick Local. SBC Interactive operates yellow pages and directory site SMARTpages.com, serving California, Nevada, Texas, Oklahoma, Arkansas, Missouri, Kansas and Connecticut. DoubleClick Local helps Internet advertisers target prospects both geographically and by […]

Ad management and delivery company AdForce posted a net loss for the second quarter of $5.2 million, or $0.40 a share, on substantially higher revenues of $4.2 million that came despite the loss of the GeoCities business. That compares to a net loss of $4.07 million, or $1.62 a share, on revenues of $784,000 in […]

Measurement company Nielsen//NetRatings launched a new Internet Advertising Index for tracking changes in Internet advertising activity over time. The index shows that Internet advertising to home users increased 3.9 percent in June compared to May, the company said. The index was set up to compare changes each month in the number of Internet advertisements successfully […]