Beth Cox

24/7 Media Inc. formed a nationwide ad sales force focused exclusively on the convergence of television and the Internet at the local market level as part of its three-year deal with NBC Interactive Neighborhood . Leading the initiative is Bruce Mello, who has been promoted to senior vice president, local market sales. Additionally, 24/7 Media […]

Net-mercial.com launched consumer-controlled Net-mercials, calling the app “a simple but highly technical transitional Web advertising solution” that occupies the interstitial and intrastitial spaces that occur as a Web page loads. Using new technology that loads ads “almost instantly,” the company said Net-mercials “maximize every benefit of transitional Internet advertising” including enhancing e-commerce, creating advantages for […]

RocketCash Corp. said it will use CyberSource Corp.’s Internet Fraud Screen for its online teen shopping gateway. Financial arrangements were not disclosed. In turning to CyberSource for real-time fraud protection, RocketCash said it is able to permit funding of new accounts through credit cards with substantially reduced fraud risk. Launched in June 1999, the RocketCash […]

Collegestudent.com, a developer of localized online campus communities, signed an advertising deal with the Target chain of discount retail stores aimed at increasing both companies’ online and campus presence. The move marks Target’s first aggressive push into the online college market. The companies will launch a joint marketing effort including an interactive contest, Collegestudent.com promotional […]

Autobytel.com launched a new advertising campaign “designed to communicate the company’s continuing mission to put consumers in control of the automotive buying and ownership process.” Created by Grey Advertising and Grey Interactive, New York, the new, integrated campaign breaks this week in the form of television, print and Internet banner ads, and will also be […]

Digital Impact Inc. launched Email Exchange, a cooperative system through which clients work together to expand their opt-in e-mail lists. Email Exchange was designed to support the growing interest of online marketers in building quality, opt-in customer databases and consumers’ increasing desire for control over what companies they do business with on the Web, the […]

Newspaper network Real Media launched Retail Direct, a program that allows smaller advertisers or those on limited budgets to buy online ads at a discount, yet have the ads appear on many of the sites in its 300-plus site U.S. network. Advertisers participating in Retail Direct, get untargeted run of network placements that rotate throughout […]

E-mail services company Bright Light Technologies Inc. is making available to consumers a free method of eliminating spam from their inboxes. Available only to corporations and ISPs until now, Bright Mail is free for consumers who want effective and accurate spam control without having to learn new software or maintain their own filtering rules, the […]

Digital communications company Razorfish Inc. acquired Fuel Inc., a Los Angeles-based broadcast design firm and its affiliated commercial production firm, Tonga Inc. Under the terms of the acquisition, Razorfish will issue up to 656,000 shares of its common stock and give $750,000 in cash to Fuel and Tonga’s sole shareholder in exchange for the entire […]

Engage Technologies Inc. named Deborah McWhinney as president of its recently acquired Internet Profiles Corp. (I/PRO), a provider of Web traffic measurement, auditing and research. McWhinney will report directly to Paul Schaut, CEO and president of Engage, a provider of profile driven Internet marketing solutions and itself a subsidiary of Internet holding company CMGI Inc. […]

PowerAdz.com, a provider of Internet infrastructure services for newspapers, added more affiliates and now counts more than 800 online newspapers in the network. New affiliates include the Press Republican in Plattsburgh NY, which launched its online yellow pages with PowerAdz YP Engine, and the Salt Lake Tribune and Deseret News in Salt Lake City, UT, […]

Nearly half of online users who use the Internet for shopping are online-newspaper readers, as are a considerable number of those making purchases online, according to a Newspaper Association of America preliminary study of online usage. Scarborough Research of New York surveyed online users, age 18 and up, via telephone in the top 50 U.S. […]