Beth Cox

DoubleClick Inc. has added Web guide network About.com to its roster of DART clients. DART (Dynamic Advertising Reporting and Targeting) allows and management of ad inventory and generates detailed performance reports for advertisers. DoubleClick said DART, used by all the sites in the DoubleClick Network as well as by sites that handle their own ad […]

Eyepiece Network, an online magazine for young adults, signed a deal with InfoSpace to use the latter’s private label solutions for yellow pages advertising, classified ads, city guides and financial information. The new features will be free to site visitors. Financial terms were not disclosed. Eyepiece offers a mix of features and content in four […]

NewHomeNetwork.com signed an agreement to make its new home listings available through Yahoo! Real Estate, a resource for people wanting to buy, sell, improve or maintain property. NewHomeNetwork.com listings include each property’s address and location, number of bedrooms, bathrooms, price, description and contact information. Financial arrangements with Yahoo! were not disclosed. “Our agreement with Yahoo! […]

Is your business card an interactive advertisement for you? Denver-based Keys Marketing International is launching a new business card format that can play video, run programs and interact with users through a standard CD-ROM drive. The i-MediaCard is a CD-ROM that is the shape of a traditional business card. Keys Marketing is targeting companies interested […]

Mediaplex, an e-business marketing company, and Icon Medialab formed a partnership to provide end-to-end online marketing solutions for companies worldwide. The companies said the partnership combines the strengths of Mediaplex’s media technology services, including media planning, buying, serving, tracking and analysis, and Icon Medialab’s digital communications offerings. Mediaplex and Icon Medialab plan to collaborate on […]

Intellesale.com, an online retailer of new and refurbished computer products, retained Rare Medium to heighten its brand name on the Internet and to enhance its marketing communications and sales efforts. The agreement includes a complete redesign and deployment of Intellesale.com’s Web site, management of all affiliate relationships, and media planning and marketing efforts. The newly […]

Internet-based credit company NextCard Inc. is suing credit company Providian Financial Corp., alleging copyright infringement in a case that some say could set a precedent for how the law applies to Internet advertising. The suit, filed in U.S. District Court in San Francisco, accuses Providian of copying a banner ad that features a descending thermometer […]

Interactive agency Beyond Interactive said it will expand its relationship with DoubleClick for use of its third-party ad serving system, DART For Advertisers (DFA). Beyond plans to marry its customizable proprietary client and media plan database with Doubleclick’s ad performance data through a specially designed data porting system. Financial arrangements with DoubleClick were not disclosed. […]

Six major media companies said they have agreed to take equity positions in Internet classifieds company AdOne LLC, which operates ClassifiedWarehouse.com. The companies are: Belo Corp., Journal Register Co., Lee Enterprises, Media General, Morris Communications Corp. and Pulitzer Inc. The companies said they will provide a second round of capital to AdOne, become participating members […]

Shopss.com, an online shopping mall subsidiary of OSCM-One Stop.Com Inc., signed a $1.8 million advertising pact with community site operation theglobe.com. The program will include a year-long advertising program including sponsorships of monthly online celebrity chats, as well as the placement of banners, buttons, text links and e-mail impressions on theglobe.com’s site. “We have been […]

Yahoo Japan Corp. reported an almost eight-fold hike in its April-June quarterly earnings from a year earlier, aided by strong advertising revenues. Operating profit at Yahoo Japan, owned by Softbank Corp. of Japan and Yahoo! Inc., jumped to a record 260 million yen ($2.15 million) for the quarter from 33 million yen a year before, […]

SI Diamond Technology Inc.’s subsidiary EBT Inc. launched ebillboard.net, a dedicated Web site designed to use the company’s proprietary system and software to benefit the outdoor advertising community. The new site will allow outdoor advertisers to send images over the Internet onto an electronic billboard of their choice. Outdoor advertising on the Web will open […]