Beth Cox

Affiliate marketing company LinkShare signed a licensing agreement with Sonera, a Helsinki, Finland-based telecommunications company with subsidiaries and associated companies in 14 countries. Sonera, a provider of mobile, data and media communications, will implement and manage Finland’s first affiliate marketing program, powered by LinkShare. Financial arrangements were not disclosed. LinkShare facilitates e-commerce by providing merchants […]

AdForce Inc. a provider of centralized, outsourced ad management and delivery services, completed its Cupertino Data Center, which increases the company’s ad delivery capacity to more than 450 million per day. In addition, AdForce said it has increased its bandwidth to 450 megabits per second and storage capacity to 10 terabytes. The company said the […]

Fax4Free.com launched a multi-million-dollar print, radio and television advertising campaign. Spending specifics were not disclosed, but the Rabuck Agency, based in Los Angeles, is handling the creative, while Santa Monica-based PPG Advertising is placing the media. The ad-backed site, which allows users to send and receive faxes for free, also launched an affiliate marketing program […]

Vicinity Corp. signed an agreement with Prio Inc., a provider of online reward and affinity programs, to integrate Prio’s incentive capabilities into Vicinity’s SiteMaker product. SiteMaker is a template-based Web creation tool that allows national brand merchants to develop Web sites for their local stores while maintaining brand identity. Prio’s online incentive capabilities now give […]

Online sales promotion firm IQ.com secured $9.25 million in a second round of funding led by Knight Ridder Ventures. Other investors include current shareholder Brentwood Venture Capital as well as first time backing from Arbor Investors. Steven Rossi, senior vice president of operations at Knight Ridder, will join IQ.com’s board of directors. “Sales promotions and […]

Direct mortgage lender Rock Financial Corp., which last week announced a Net move that involves closing most of its real world locations, launched a $20 million advertising campaign. The print and broadcast campaign for RockLoans.com will span the next 12 months, the company said. Ads will appear on national television stations including CNN, CNBC and […]

Excite@Home signed a deal with consumer goods giant Unilever to make online advertising on the @Home broadband service “a substantial component” of its interactive marketing strategy. Although spending plans were not disclosed, Excite said the deal is the largest investment any consumer goods company has made to date in its broadband advertising programs. Unilever was […]

Unicast Communications, provider of its trademarked Superstitial rich media advertising solution, said it has received an additional $8 million in investments. Investors include Grace Capital, Intel Corp., The MacManus Group and a number of private investors, including James A. Lash and Kenneth Fadner, co-founder and former president of AdWeek magazine. The funds add to the […]

Fallon McElligott New York City has been named agency of record for eTour Inc., a Web service that automatically connects consumers with Web sites that match their interests. Annualized billings were estimated at $12 million to $15 million. The review included three other unnamed agencies. “Fallon impressed us with both their understanding of our business […]

News and analysis site Stratfor.com contracted with 24/7 Media to become its exclusive advertising representative. The company also launched new “Intelligence Centers” at its site and said it has attracted 2.2 million users, resulting in 10.7 million page views, in the second quarter. Stratfor.com’s Intelligence Centers provide economic, political, and military news, analysis, and forecasting. […]

Opt-in e-mail marketing company NetCreations Inc. has added 10 new Web sites to its network, bringing its total to 177 partner sites. New partners are CramSession, a source of free educational materials for IT professionals; HealthBoards.com, an online health community site; The Black World Today, a site for the global black community; Bach Systems, an […]

The percentage of new-vehicle buyers using the Internet to help them through the shopping process has grown from 25 percent to 40 percent in just one year, according to a new report. The J.D. Power and Associates 1999 New Autoshopper.com Study scheduled for release in August says the growth is fueled by increased availability of […]