Beth Cox

Auction Universe said it has been selected to power an online auction site for Australian publishing company John Fairfax Holdings. Auction Universe is providing technology, customer-focused orientation and international expertise for the launch of the SOLD.com.au site. Financial arrangements were not disclosed. Auction Universe is a unit of newspaper consortium Classified Ventures, which is based […]

InterActive Agency Inc. (iAgency) was named public relations agency of record by Entertainment Boulevard. iAgency will deploy a public relations campaign to educate consumers and the interactive entertainment industry about Entertainment Boulevard’s online entertainment network strategy. Billings were not disclosed. “Working with Entertainment Boulevard is a strong strategic fit for iAgency, based on our depth […]

Ad network Flycast Communications selected San Jose, Ca-based Alteon WebSystems to provide advanced Web switching products. Alteon Web switches are being used to provide high availability and scaleability for the growing Flycast Network, which now generates over one billion impressions a month and serves online ads to more than 1,000 sites. Financial terms were not […]

Fanball Inc. named Campbell Mithun Esty (CME) in Minneapolis as its agency of record for its newly established Internet fantasy sports division, fanball.com. CME will provide marketing consultation, brand positioning, a multi-media campaign launching in August, and site design and enhancement. Billings were not disclosed. “Fantasy sports is exploding into a $5 billion business,” said […]

HotJobs.com Ltd., an Internet employment solutions company, engaged Burson-Marsteller as its agency-of-record for public relations and investor relations and McCann-Erickson Detroit as AOR for advertising and marketing. The Burson-Marsteller team will be led by Peter Himler, a managing director of B-M’s Corporate Practice, and Steve Maslow, a managing director of its Financial/Investor Relations Practice. McCann-Erickson […]

Adauction.com took a step off-line, saying it will host the auction of advertising space on “one of the nation’s most desired billboards” — on Highway 101, Silicon Valley’s main thoroughfare, near San Francisco International Airport. Adauction.com said it is conducting this “first-of-its-kind” auction to demonstrate how the online auction process can provide equal access to […]

Loyalty marketer FreeRide Media signed a deal with The Properties Group, a specialized marketing company, that expands its rewards program into the real world. The new program allows FreeRide members to redeem rewards off-line for things such as gasoline and groceries. FreeRide said the initiative “effectively enables companies to boost customer retention online by bridging […]

Comet Systems, developer of the Comet Cursor, a patent-pending, rich media technology used for advertising and branding, closed a $7 million second round of financing. The lead investor in the round is Scripps Ventures. Follow-on investors include MacAndrews & Forbes Holdings, PS Capital Ventures, Hudson Venture Partners LP, Advantage Capital, Carlin Ventures and Value Capital […]

infoUSA.com said that five new partners will begin using its private label white and yellow page directory services. The new partners are: Gateway USA Inc., Yall-Shop.com, MarFam Computer Solutions, Station Point.com and Southwest Technical Services. infoUSA.com began offering private label directory services to corporate Web sites and intranets in April to generate increased traffic, more […]

Cybereps signed an exclusive agreement with eMarketer to provide outsourced sales and marketing representation. “We are pleased to add this important property to our list of premium content sites. The eMarketer audience makes vital online business decisions,” said Crystal Gurin Burgos, executive vice president of Cybereps. “The value of this hard to reach audience to […]

Online home furnishings retailer Furniture.com signed a marketing alliance with America Online that will place it as an anchor tenant in the AOL shopping area. The deal also calls for placement on other AOL brands, including shopping areas on AOL.com, CompuServe and Netscape. Financial arrangements were not disclosed. Under the agreement, Furniture.com will become an […]

Online advertising powerhouse DoubleClick Inc. Monday announced it is acquiring NetGravity Inc. in a stock deal valued at $530 million. The deal gives DoubleClick, which markets its proprietary DART (Dynamic Ad Reporting and Targeting) ad serving technology, access to NetGravity’s ad serving software and other online ad targeting solutions as well as its customers. DoubleClick […]