Beth Cox

Infoseek Corp.and Bell Atlantic signed a three-year agreement to enable small- and medium-sized businesses to conduct commerce on the Web. The companies said the deal also provides consumers who visit the GO Network and Bell Atlantic’s BigYellow with a more fulfilling shopping experience. Financial specifics were not disclosed. The companies said the agreement “is the […]

SBN.com licensed its Online Yellow Pages to ISP and international telecommunications company IDT Corp. Lee Bridges, SBN vice president of strategic alliances, said that terms of the pact between the two companies calls for installation at the IDT Web site of a customized version of SBN’s Online Yellow Pages with the two companies sharing in […]

The most clicked-upon ad banner for the week ending July 4 was one from ShopNow.com, which recorded a CTR of 24.1 percent, according to Web measurement service Nielsen//NetRatings. For the second week in a row, credit counseling firm AmeriDebt’s ad campaign featured four of its banners in the top 10 list. Top advertisers, ranked by […]

Juno Online Services launched its largest ever branding campaign, with the tag line “Everybody’s Getting It.” The off-line campaign was conceived and designed by DDB Worldwide in New York, and reflects the history of intense pass-along activity that has helped Juno grow. Juno provides Internet-related services to millions of people throughout the United States, many […]

G-WHiZ! launched as an integrated, multi-disciplinary marketing company specializing in communications for the youth market. The company said it offers clients a full range of services including traditional advertising and media; direct and promotional marketing; Internet and interactive content and proprietary research and brand planning. G-WHiZ! joins a roster of over a dozen independent specialized […]

Consumer goods online auction company Bidhit.com Inc. said it will launch “an extensive” online advertising campaign on DoubleClick’s network of premium brand sites. The advertising campaign, aimed at search engines and financial sites, will run through the third quarter of 1999. Spending was not disclosed. Bidhit said the DoubleClick campaign will be coupled with other […]

eCommercial.com signed a three-year agreement with Stan Lee Media Inc. to produce a series of Internet direct mail campaigns aimed at promoting Stan Lee products and super hero characters for prospective corporate sponsorships. According to the agreement, eCommercial will deliver Stan Lee’s promotional content via a series of eCommercial campaigns aimed at potential Stan Lee […]

Internet ad sales company Real Media signed a deal to become the exclusive sales representative for four Web sites owned by London’s Times Newspapers Ltd. The sites are www.the-times.co.uk, www.sunday-times.co.uk, www.times-money.co.uk and www.times-sport.co.uk. Combined they claim more than 1.5 million registered readers and over 10 million regularly audited page impressions each month. “We were not […]

Staples Inc. retained New York City-based i-traffic as its online advertising and online direct marketing agency for Staples.com, the company’s e-commerce business unit. Billings were not disclosed. i-traffic will manage all online media planning and buying and online creative development for Staples.com to drive traffic to the site and maximize the company’s online marketing investments. […]

MSN LinkExchange said that small-business customers of its AdStore Web site promotion service can now purchase targeted banner advertising packages on the Excite Network. The agreement allows small-business advertisers to purchase advertising campaigns by credit card for as little as $100 and target them to specific sections of the Excite Network including Autos, Classifieds, Education, […]

AdClub Network said it increased the payment it offers to Web publishers to 20 cents per click, and said the move makes it the highest paying cost-per-click network on the Internet. AdClub, which says it has 6,000 member sites, provides banner advertising to Web sites of all sizes, and buys up to 100 percent of […]

Blackboard.com, an online education portal launched by Blackboard Inc. based in Washington, D.C., has selected Stein Rogan + Partners and Beyond Interactive to handle integrated off-line/online marketing for the site. Billings were not disclosed. Blackboard.com enables teachers, instructors, corporations and individuals to create and conduct courses online. The site features nearly 2,000 courses — from […]