Beth Cox

CyberSource Corp., a developer and provider of real-time e-commerce transaction services, added the Web sales operations of 3M, Casio, Ray-Ban and Wolf Camera to its customer list. “What we are seeing in the second wave of e-commerce is many of the world’s most widely recognized consumer companies augmenting their brick and mortar operations by selling […]

Go2Net Inc., a network of branded technology- and community-driven Web sites signed a licensing agreement with Intershop Communications Inc., a supplier of electronic commerce hosting solutions. Intershop will provide easy-to-use, browser-based interfaces for setting up online storefronts to members of Go2Net’s HyperMart and Virtual Avenue business hosting services. HyperMart and Virtual Avenue together claim more […]

Promising to “fill the service gap left by traditional and interactive agencies” Kathy Sharpe, a former director of interactive marketing at DDB Needham, has launched Sharpe Partners in New York City. As interactive consultants, Sharpe Partners said it is structured to help clients figure out their Internet goals, or knowing those goals, help them use […]

European online ad sales operation ad pepper media international and Italian online ad sales firm Active Advertising entered into a partnership agreement. The partnership allows ad pepper to offer online advertising opportunities to its clients across 29 Italian destination Web sites. Financial arrangements were not disclosed. Active Advertising also will be able to offer online […]

Three former executives of online advertising management company AdForce Inc. — including both of its co-founders — launched Winfire, a new consumer Web software company. The company said it plans to unveil a free, downloadable Personalized Browser Assistant this summer, and is currently engaged in developing partnerships with content and e-commerce Web sites. Web users […]

Cybereps, an advertising sales company specializing in the individual representation of better content sites, signed exclusive deals with House of Blues (HOB.com) and TeenHollywood.com. House of Blues is a brand for live music on the Web serving a hip young adult audience of music lovers. TeenHollywood works directly with teen celebrities to target both teens […]

Publisher Mind’s Eye Fiction launched a new system to ensure that readers actually see banner ads on the Web — and to deny readers access to content if they don’t display banners. Calling the move “an escalation of the banner ad technology race,” Mind’s Eye said its technology enables users to read the latest stories […]

Warp 10 Technologies Inc. said that its adsGallery.com site and IBM will sponsor an online creative competition for rich media ads. Called the HotMedia Turn up the Heat Sweepstakes and Design Competition, the contest will highlight AdsGallery.com as an online showcase of advertising, as well as promote the use of IBM’s rich media toolkit, HotMedia. […]

E-commerce company Mercata Inc. launched a six-week promotion of a new co-branded group buying service on MSN Shopping. This service gives MSN users exclusive access to special Mercata PowerBuys that are not available anywhere else on the Internet, the company said. Financial arrangements were not disclosed. At the dedicated site, accessible only from MSN, consumers […]

Web promotion and search engine optimization service BeFirst.com and VirtualVineyard renewed and expanded their working agreement. Financial arrangements were not disclosed. BeFirst’s proprietary software and unique methodology works with its clients’ Web sites, making them more visible to consumers within search engines. Founded in 1994, VirtualVineyard.com is an Internet wine retailer that also sells wine-related […]

Direct marketer MySoftware Co. said it will acquire MarketHome Inc., an e-mail campaign management company in a $15 million all-stock transaction. Separately, MySoftware formed a partnership with Concentric Network Corp., a provider of value-added IP network services, to provide small- and medium-sized companies with a complete set of Internet solutions to help them grow their […]

Bravo! Marketing, a high-tech integrated marketing communications firm, signed three new to its public relations client roster: MiX media, Wireless Online and Document Repository Inc. (DRI). “Our non-agency approach to marketing which blends vision, analysis and communication has done a lot to attract companies to our firm,” said Rick Scherle, co-founder and executive vice president […]