Beth Cox

Germany’s Lufthansa Airlines will hold its first live ticket auction on Feb. 25 and 26, at the carrier’s U.S. Web site. The bidding starts at $10 for two roundtrip, economy class tickets from one of four U.S. cities to selected Lufthansa destinations worldwide. Departure cities include the carrier’s two newest U.S. gateways — Detroit and […]

Hoover’s Online, a provider of business information launched a new e-commerce Merchants Program designed to promote online transactions between vendors and visitors to Hoover’s Web site. Hoover’s, which said it has seen its e-commerce revenues increase more than 1,000 percent between the second and fourth quarters of 1998, is now offering a Merchants Program that […]

Maxnet Inc. signed with Grupo NetFuerza, a division of 2CAN Media, to provide advertising sales representation and consultation for its portal Web site MundoMaximo.com. Maxnet will employ banner serving through NetFuerza / AdForce for domestic, international and local ad sales representation for the Hispanic sections of its www.MaxPlanet.com. According to the terms of the agreement […]

Cost-per-click ad network ValueClick launched a new dynamic Web advertising solution that expands the targeting capabilities of the 10,000 member network. The new solution enables banner hosts to classify every page in their site into subcategories, the company said. Based on the editorial information provided by the banner host, the technology calls different banners to […]

Seattle-based streaming media company RealNetworks Inc. named Shelley Morrison as vice president of advertising. Prior to joining RealNetworks, Morrison was vice president of advertising for Buena Vista Internet Group, and formerly ESPN/ABCNews Internet Ventures. “Shelley Morrison takes RealNetworks to a whole new level of online advertising potential,” said Rob Glaser, chairman and CEO. “The team […]

Chicago-based NewcityNet, a national network of 45 alternative city and content sites, selected Concrete Media Construction , the Internet consulting and development unit of Concrete Media Inc. to build its portal site. NewcityNet said it is second only to Digital Cities (57) in the number of U.S. markets served among the branded city networks. “With […]

Cost-per-click ad network ValueClick said Guy Hill has been promoted to director of marketing, from director of business development, and former director of client services Robyn Greene has been named director of sales. Both Hill and Greene will continue reporting to Brian Coryat, founder and CEO of ValueClick. As the director of business development, Hill’s […]

As part of a nationwide expansion drive, Los Angeles-based AdNet Strategies has changed its name to Latitude90 and formally launched adMonitor, its proprietary tracking and serving solution. “When AdNet Strategies was first established, the Internet advertising industry was still in its infancy and it was necessary to choose a name that implied how our company […]

As part of a major effort to establish itself as a consumer entertainment brand, online game show operator Uproar in New York City selected Grey Entertainment as its advertising agency and said it plans a $10 million campaign. Grey Entertainment will to raise awareness of the Uproar brand and increase traffic to the Uproar.com Web […]

Modem Media.Poppe Tyson Inc. posted a net loss for the fourth quarter ending last Dec. 31 of $1.1 million, or $0.14 per diluted share, compared to a net loss of $1.3 million, or $0.16 per diluted share, in the fourth quarter of 1997, on a pro forma basis. The Westport, CT-based company said that on […]

Auction site and retailer Onsale Inc. launched a $10 million advertising and brand-building campaign that features radio and print ads. The campaign is aimed at business buyers and consumers who use the Internet to purchase PCs and computer products. Onsale recently expanded its services to offer a range of new computer products with Onsale atCost, […]

R.H. Donnelley Corp. and InfoSpace.com signed an agreement to create and market an Internet yellow pages advertising solution for the Las Vegas market. R.H. Donnelley will offer businesses that advertise in Sprint’s First Source Yellow Pages directories in Las Vegas the opportunity to expand their reach through InfoSpace.com’s distribution network. Donnelley is the nation’s largest […]