Beth Cox

San Diego-based WebSideStory, a provider of apps for Internet traffic analysis, released HitBOX Tracker Viewer for Windows, available for a free download. The viewer is a new interface displaying real-time data from the HitBOX Tracker; The company’s Web site traffic analysis tool. From its network, WebSideStory continuously serves up real-time traffic data on visitors to […]

New York City-based HotSocket Inc. launched what it calls Web- Based Direct Response, a set of tools that offers products directly to consumers in dedicated banner campaigns, and then track performance at dynamically generated sites for each product. The proprietary technology allows the company to learn from every consumer interaction, and to track, test, and […]

Kokopelli New Media LLC launched a new Web site it produced in collaboration with pharmaceutical company Merck & Co. Inc. Merck is a worldwide, research-driven pharmaceutical products and services company with annual sales of more than $23 billion. Merck partnered with Kokopelli to redesign the company’s existing three-year-old corporate site, and to re- brand the […]

Protocon Inc. launched Virtual Research Room (VRROOM) to provide online focus group room rentals, Internet based panel recruiting and training for traditional focus group moderators who want to learn how to conduct online focus groups. VRROOM features a Web-based directory of experienced online focus group moderators, assistance with the preparation of digital presentation materials, and […]

Payment technology company CyberCash Inc. launched a one-click shopping service Web site called instabuy.com. The site allows consumers to sign up for the InstaBuy one-click shopping service and make purchases from more than 85 online merchants, including Barnes & Noble, Eddie Bauer, Egghead.com, 1-800 Flowers and Sharper Image, through the Impulse! Buy Network. “Instabuy.com represents […]

Internet promotions company Webstakes signed an agreement to co-sponsor SmartParent.com, a non-profit online resource dedicated to educating parents on the best ways to safeguard children on the Internet. The alliance is the first of a series of new, responsible marketing initiatives being implemented by Webstakes to ensure online privacy and protect children online. “SmartParent.com is […]

Excite Inc. said it is now accepting and serving rich media advertising on the Excite Network. Advertisers can use a range of rich media advertising using Enliven technology, from daughter windows to ads with audio and video, to deliver fully interactive ads allowing consumers to purchase merchandise, request product details and interact with the advertiser’s […]

Maxnet Inc. (MXNT) signed an agreement to launch MaxPlanet.com – Canada with Canadian Banner Services and WebCity Canada. Site development for MaxPlanet calls for Canada to be divided into Canadian and global content. Web-City Canada will develop Canadian content while Maxnet will supply the global content for the site. Canadian advertising revenues will be coordinated […]

MediaX Corp. signed with Virginia-based Business News Network to acquire radio time for a million-dollar nationwide promotion across BNN’s nearly 230 affiliates in support of MediaX’s recently launched e-commerce site, www.AmuZnet.com. The advertising time was purchased with restricted common stock of Culver City, CA-based MediaX valued at about $5 per share for a total amount […]

New York City-based Real Media launched an upgraded version of its ad server software, Open AdStream 5.0, that incorporates tools to manage the entire advertising process–from lead generation to billing. OAS 5.0 is also compatible with the new Euro currency and is Y2K compliant, the company said. Among the new features: Sales Force Automation tools […]

Engage Technologies, a provider of online precision marketing technology, named Betsy Zikakis as vice president of marketing. She will report to David Fish, who was recently promoted from vice president of marketing to chief operating officer. Zikakis will be responsible for all marketing functions for Engage’s online advertising and visitor profiling products and services. Zikakis […]

Music retailer CDnow will unveil a new ad campaign during the CBS telecast of the 1999 Grammy Awards on Wednesday. The new ad campaign, developed by New York-based Hampel/Stefanides, was designed to position CDnow “as one of the most advanced and innovative online e-commerce stores of the next generation,” the company said. Spending was not […]