Beth Cox

Giant ad agency holding company Omnicom Group Inc. reported net income for the year increased 28 percent to $285.1 million in 1998 from $222.4 million in 1997. Diluted earnings per share increased 23 percent to $1.68 per share in 1998 from $1.37 per share in 1997. Worldwide revenues from commission and fee income increased 31 […]

Minneapolis-based Virtual Technology Corp. signed a multi-year marketing and advertising agreement making First USA the exclusive marketer of credit card products throughout the VTC Internet properties, which include www.virtual-world.com and www.vtcoauctions.com. As part of the agreement First USA will offer a VTC co-branded credit card which consumers will be able to apply for online via […]

A quarter of the top 100 e-commerce operations had annual revenues of more than $100 million last year, according to a recent study. According to market research firm ActivMedia’s new report, “Top 100 Retail E-Commerce Websites,” the upper half of the top 100 had revenues above $50 million annually, while sites at the bottom of […]

24/7 Media Inc.added three new content channels for online advertisers using its 24/7 Network–e-commerce, careers and kids. The launch brings the number of 24/7 Network content channels to 21. “E-commerce, career and children’s content Web sites are clearly three of the fastest-growing content areas on the Web and are increasingly popular with advertisers,” said Mark […]

San Francisco-based Adauction.com and Netcentives, a provider of marketing solutions for e-commerce, said that Adauction.com will join Netcentives’ ClickRewards Shopping Network to offer frequent flyer miles to advertisers that regularly purchase ad inventory. This marks the first time a business-to-business e-commerce company has joined ClickRewards, Netcentives said. The new incentive and loyalty program will reward […]

AdKnowledge, a provider of end-to-end Web advertising management services, completed a second round of venture financing totaling $14 million. New York-based Sandler Capital Management, an investment management firm, was the lead investor in the round. The company’s first-round investors, Kleiner Perkins Caufield & Byers, The Walden Group, and Partech International, as well as new investors, […]

PowerAdz.com formed a strategic partnership with Auction Universe, a Classified Ventures LLC company, to launch a new Auction Universe affiliate, the Auction Hill Network, with more than 600 affiliated newspaper sites. “We believe the Auction Hill Network will draw significant attention from consumers by leveraging the promotion power of our more than 600 newspaper affiliates, […]

Hispanic Media Sales Inc., a marketing, sales and publishing company specializing in Hispanic and urban markets based in Cortlandt Manor, NY, launched an Internet publication called HispanicAd.com. “HispanicAd.com is designed to be the 24/7 Web resource tool for the Hispanic advertising and media professional,” said Gene Bryan, president and publisher. “We offer daily news updates […]

A new research study indicates that online banner advertisements are just as effective as television ads in their ability to increase consumer awareness of brands. Ipsos-ASI, an advertising market research firm for both television and the Internet, said the recall level of an online banner ad is equivalent to that of a television ad when […]

Switchboard Inc. launched a new program to “provide simple and cost-effective solutions” for business owners to establish an Internet presence, get ready for e-commerce and attain the visibility needed to reach their target markets. Switchboard is the Internet directory subsidiary of Banyan Systems. The company said it will team with large organizations that have established […]

Real Media and InfiNet reached an agreement for InfiNet to manage server technology for Real Media’s ad network, which offers advertisers space on more than 550 locally branded media Web sites, mostly newspaper operations. Real Media said it faced a decision about continuing to operate its own servers as it planned for growth. The company […]

VAMCOM & Partners, an integrated advertising, public relations and new media agency, designed a site for Panasonic DVD-RAM, dedicated to the needs of the OEM. The Panasonic OEM drive is manufactured by Matsushita Electric Industrial Co. Ltd. The Web site contains all the information OEMs, VARS and integrators need to include the technology in their […]