Beth Cox

U S WEST Dex has signed a four-year deal with ad network DoubleClick Inc. that ensures Dex’s continued role as the exclusive third-party reseller of the DoubleClick Local network in U S WEST’s 14-state region. The new agreement, which continues one announced last August by the two companies, was prompted by the overwhelming success of […]

Toronto-based Media Synergy, a developer of e-mail marketing solutions, launched its Agency Advantage Program for interactive advertising agencies. The new program “brings value-added tools and services to members” and is part of an overall strategic direction to enhance services to interactive ad agencies, the company said. The program will be introduced to interactive agencies at […]

Innovative Medical Services signed an agreement with America Online for banner advertising on its AOL.com Web site. “We expect our Internet marketing on AOL.com to boost business by increasing brand awareness of our Nutripure products and by driving targeted customers to our online store, www.imspure.com,” said Michael L. Krall, Innovative Medical Services’ president and chief […]

Toronto-based Warp 10 Technologies said that its Adsgallery.com portfolio of interactive advertising has launched an online book store in affiliation with Amazon.com. The bookstore is dedicated to the creative community and features titles that cover all facets of advertising, marketing and production with a special emphasis on the Internet. Adsgallery.com plans to increase the library […]

Unauthorized use of logos and images and use of hidden and visible text top the list of online brand abuses, according to Alexandria, VA-based Cyveillance, whose technology protects brands against devaluation and loss of market share due to misuse. Cyveillance said its top 10 list is the culmination of two years of research conducted by […]

Intershop Communications, a provider of electronic commerce hosting solutions, will deliver the technology platform for the electronic commerce offering of Internet service provider MindSpring Enterprises Inc. Using Intershop 3 Hosting Edition and the Intershop 3 e-pages cartridge, MindSpring will roll out a variety of electronic commerce services to its customer base. MindSpring said it will […]

RadioWave.com Inc., a subsidiary of Motorola Inc. and a provider of visually interactive radio for broadcasters, signed with InterVu Inc. to use the latter’s streaming media technology for online ads and content. RadioWave.com allows radio broadcasters to capture Internet advertising dollars from their existing customers by coordinating live radio broadcasts with interactive visual advertising and […]

France Telecom signed a partnership deal with 24/7 Media Europe for its international Voila portal sites. Following the success of Voila.fr, which six months after launching delivers 35 million monthly impressions, France Telecom is establishing local Voila portals in six languages. Under the agreement 24/7 Media Europe will provide global sales representation (outside France) for […]

San Francisco-based ad network Flycast Communications Corp. named Jeff Lehman as vice president of media sales and Fred Ciamaraglia as vice president of engineering. The company also said that Howard Draft, chairman and CEO of DraftWorldwide, a direct marketing agency and a division of Interpublic Group, has joined its board of directors. “These three outstanding […]

New York City-based community site theglobe.com signed a million-dollar partnership/sponsorship deal with Stockplayer.com, a business and financial Web site. Stockplayer.com will sponsor 21 stock chats, 11 sponsorships and the new “Stockplayer.com Portfolio Challenge” promotion. “This seven-figure deal represents the business community’s affirmation of our community model,” said Stephan Paternot, co-CEO of theglobe.com. “Our ability to […]

Atlanta-based Net.B@nk launched an expanded marketing initiative for 1999 that includes public relations, strategic marketing and online and off-line advertising, including a new print campaign featuring the signature line, “So, why aren’t you NetBanking?” Net.B@nk said it is the largest FDIC-insured bank operating solely on the Internet. The company’s media plan includes banner ads, poster […]

The top 25 industry categories increased their Internet ad spending 86.7 percent for the first three quarters of 1998, compared to the same period in 1997, according to a new report. InterMedia Advertising Solutions’ (IAS) InterWatch report said that computers and software (including online and Internet services) continue to lead all industries in spending, accounting […]