InternetNews Staff

IBM and ABC Interactive said they are working together to provide an e-business solution enabling Web site owners to better understand their return on investment for online advertising and identify visitor buying habits and behaviors. ABC Interactive is the interactive auditing unit of the Audit Bureau of Circulations. IBM Global Services’ SurfAid Analytics provides customers […]

San Francisco-based Ken Margolis Associates launched The Premium Network, a group of hand- picked Web sites “of superior quality, visibility and with the greatest creative sponsorship options. . .” The company said The Premium Network maintains 200 million ad impressions monthly in the following categories: Finance, Business, International, Women, Technology, Computer and Video Gaming, News, […]

New York City-based Juno Online Services and AT&T Wireless Services signed an alliance to market AT&T Digital PCS services to Juno’s members through a series of interactive advertising campaigns. Under the terms of the marketing pact, Juno’s subscribers will be able to sign up for AT&T wireless rate plans, including AT&T Digital One Rate, which […]

NetGravity launched NetGravity AdCenter for Agencies, an integrated, end-to-end online marketing service designed specifically for advertising agencies. AdCenter for Agencies automates and manages the complete process of online advertising, including media planning and buying, trafficking, ad targeting and delivery, and detailed campaign performance analysis, NetGravity said. The solution was developed with input provided by agencies […]

New York City-based DoubleClick Inc. said it will launch DoubleClick Select in March to increase the focus on the premium Web sites it represents in exclusive advertising sales relationships. In addition, DoubleClick will, for the first time, open its network to represent branded sites in non-exclusive relationships. Sites joining the expanded network include Court TV, […]

AdKnowledge, a provider of Web advertising management solutions, said that its 1998 online advertising statistics from more than 1,400 sites shows that the rise in e-commerce is fueling Web ad growth. The Palo Alto, CA-based company’s second annual Online Advertising Report (OAR) Year In Review said that two of the fastest-growing categories of sites were […]

Yahoo! Inc. signed a marketing deal with Rupert Murdoch’s News Corp. in which the portal and search site will launch a national media and marketing campaign intended to span network and cable television properties and the Internet. To launch the relationship, Fox and Yahoo! are teaming up on Super Bowl Sunday with promotional spots and […]

MCI WorldCom Advanced Networks Tuesday launched SafeReach NT VPN, a managed Internet-based virtual private networking (VPN) service for intranets. The I-VPN service enables remote users to securely connect to corporate intranets through client-based tunneling and encryption between the end-users’ personal computers and the corporate site. SafeReach NT runs on MCI WorldCom Advanced Networks’ global Internet […]

Concentric Network Corp. Tuesday announced plans to rollout digital subscriber line (DSL) services in four U.S. metropolitan markets in a partnership with Covad Communications Co.. Concentric said Tuesday’s announcement was part of its plans to offer DSL nationwide. Concentric’s expansion of DSL services in Chicago, Boston, New York, and Washington, D.C. secured top billing for […]

America Online Inc. said Tuesday its flagship AOL service now has more than 2 million members outside the United States, bringing the total number of AOL and CompuServe international subscribers to 3 million. The membership milestone comes three years after AOL launched its service globally in Germany. It took AOL’s U.S. service 10 years to […]

General Electric Co.’s NBC is reportedly considering a deal with a major Internet company that could ultimately lead to an initial public offering later this year. According to published reports, GE, which holds a 19 percent stake in the Snap! portal, is considering a deal with America Online or Lycos. The reports say NBC’s foray […]

Alitalia, the national airline of Italy and Holland’s KLM (Royal Dutch Airline) have initiated a joint advertising venture that will involve print, television, and for the first time, Internet marketing. While each company will maintain their individual Web sites, a new cooperative site, which will be the backbone for all joint sales and marketing operations, […]