InternetNews Staff

Appleton, WI.-based School Specialties selected Ironside Technologies Inc.’s Ironworks as its e-commerce solution. Ironside is a supplier of sell-side, business-to-business electronic commerce solutions for the mid-tier manufacturing and distribution market. School Specialties said its e-commerce implementation will be introduced in two phases. Phase one, known as ClassroomDirect.com, an online source for non-textbook education products, is […]

New York City-based togglethis entered partnership agreements with Spin New Media and Honkworm for new toggled programming. toggled shows, interactive e-mail-based content, advertising campaigns and new forms of entertainment provided directly to consumers’ desktops. togglethis, working in conjunction with Spin New Media, a division of Spin Communications, is creating a toggled show for Carlton United […]

Santa Clara, CA-based USWeb/CKS, formed by the merger of the two companies, has decided not to change the name of the company, saying that. clients, investors and industry experts all have stated the combined name has strong brand equity. “The name USWeb/CKS is incredibly powerful and carries tremendous brand loyalty and equity. This cannot be […]

Philadelphia-based eMason.com launched the Banner Affiliate Model (BAM!), an extension of the affiliate network concept in which the payment, instead of cash, is in banners. This “shift in thought” allows content based Web sites to use the power of an affiliate network, eMason said. eMason said it has created a simple javascript program and is […]

Chantilly, VA-based-DIDAX Inc., creator of the crosswalk.com Christian Web community, signed an agreement with JAM Productions Ltd. to provide event promotions, marketing initiatives and online ticketing services. JAM will be marketing dates from such well-known artists as Amy Grant, Michael W. Smith, and the Newsboys via the crosswalk.com Web site, in exchange for sponsorship funding […]

Aureate Media Corp. said it delivered paid advertising to more than 1.5 million computer desktops in 1998 using its AdSoftware technology, which displays advertising inside computer software programs. Consumers can then use the software free of charge. Advertisements are shown to users for an average of 2.5 minutes, the company said. Aureate makes its ad […]

AltaVista, the Internet search engine that will be spun off by Compaq Computer Corp., reportedly plans to launch an aggressive $60 million brand development and electronic commerce marketing campaign this year. Rod Schrock, president and chief executive of AltaVista, told Reuters the company expects “to become one of the top three Web-based revenue-generating companies by […]

Portland, OR-based Karakas, VanSickle, Ouellette (KVO) named Donna Peterson as director of interactive promotions, rolling its Internet promotions team into the KVO Interactive organization. Now, under the direction of Chuck Nobles, vice president and general manager of KVO Interactive, the group offers integrated expertise in Internet strategy, content creation and promotion, the company said. Peterson […]

European telco Sonera Solutions Ltd. this week launched a virtual private network (VPN) throughout Europe, and reportedly is the first such network in the region. Sonera Secure Personal VPN service provides the data security required for using the open Internet in corporate communications globally. The service encrypts the traffic between the end-user’s workstation or laptop […]

Wachovia, an interstate bank holding company with assets of $64.1 billion, will offer loan applications on its Web site, utilizing LendingTree’s software and services. The company expects to begin offering mortgages and auto loans late in the first quarter, followed by home equity lines and loans, personal loans, small business loans and credit cards. Also […]

Yahoo! Inc. Wednesday launched three new sites in Asia, targeting Web users in Singapore, Taiwan and Hong Kong. Yahoo! said the launch of Yahoo! Singapore, Yahoo! Taiwan and Yahoo! Hong Kong reinforces its commitment to the region and recognition of the Internet’s growth in Asia. “By expanding our offerings in Asia, we’re able to deliver […]

Bethesda, MD-based AppNet, a provider of Internet business solutions, is acquiring i33 communications in New York City. AppNet is seeking to become a fully integrated, end-to-end e-commerce solutions provider and said that with this acquisition, it is adding i33’s ROI-based marketing and online design and development capabilities. Financial terms were not disclosed. i33 created AdMaximize, […]