InternetNews Staff

Patricia Fusco InternetNews.com Correspondent A federal district court chief judge has rejected an attempt by America Online to block AT&T WorldNet from using several phrases commonly associated with the world’s No. 1 online service. Chief Judge Claude Hilton of the Federal District Court for the Eastern District of Virginia rejected AOL’s court action to block […]

Michele Masterson InternetNews.com Associate Editor Community Web network Go2Net Inc. Monday announced it has acquired Web ranking company Web21. The purchase is worth roughly $13.5 million in Go2Net stock. The transaction closed on Dec. 31, 1998. Terms of the acquisition call for Go2Net to issue about 385,000 of its common shares in exchange for all […]

The National Football League and Lycos Inc. said they have jointly designed and built the official Web site for Super Bowl XXXIII. Superbowl.com features interactive, up-to- date content on the game, the players and the stories behind the event. The site is the only NFL-sanctioned Super Bowl Web site, Lycos said. As part of this […]

Enhanced Services Company Inc. and its subsidiary, ad network and rep firm Zulu-tek Inc. said they have formed a new Web advertising unit to support ad revenue growth and expansion of its e- commerce business with the recent acquisition of BrandsForLess.com. The new unit will be called Group Omni-net.com. “With the formation of Group Omni-net.com, […]

Innovative Medical Services said that its keyword banner advertising and shopping network links with Lycos have been completed and will be effective on Monday, Jan. 5. The advertising will promote IMS’ Nutripure line of residential water systems, including the Nutripure 2000 countertop water filtration system. Spending details were not disclosed. “Consumer inquiries about how and […]

Elmhurst, IL-based Follett Corp.’s Higher Education Group said it plans a $10 million ad campaign to support the just-launched efollett.com, an online college bookstore that offers students “the ease of online shopping with the convenience of on- campus service.” The site is designed to serve as an e-commerce “portal” for campus bookstores nationwide, providing up-to-date […]

Seattle-based WatchGuard Technologies Inc., a provider of Internet security appliances, has received approval to export the Virtual Private Network (VPN) component of the WatchGuard Security System with 56-bit encryption outside the U.S. and Canada. General requirements prohibit the export of security products with greater than 40-bit encryption to customers in countries outside the U.S. and […]

Kent, CT-based computer retailer Cyberian Outpost Inc. signed a marketing agreement with Discover Card that includes the opportunity to broadcast messages during the New Year’s holiday season on the top sign at One Times Square in New York City. The sign is currently occupied by Discover Card. In addition, Outpost.com is included as one of […]

Real Media Inc. said that more than 50 of the world’s largest media companies have recently begun using its Open AdStream (OAS) ad server software, “making it the most-used ad server product in the world.” More than 5,000 Web sites are using OAS to serve more than 3.5 billion online ads each month from 175 […]

Virtual Technology Corp., a technology reseller of computer hardware and software, launched a marketing campaign targeting MSN Sidewalk’s customer base. The campaign is aimed at building brand awareness and market share for www.virtual-world.com within strategically targeted local markets, with long term plans to add additional cities. VTC will initially be located in MSN Sidewalk.com’s yellow […]

VarsityBooks.com an online seller of discounted college textbooks, launched a multi-million dollar marketing campaign to expand its share of the $3 billion U.S. college textbook market. The company also unveiled its new Web site, which features a search engine that lets college students find their books from their booklists by their individual schools, professors and […]

ONSALE Inc. began using a new proprietary reporting tool, “thumbprinting,” that enables the company to analyze the effectiveness of its online advertising buys in terms of customer acquisition cost and profitability. “Before we developed thumbprinting, our online advertising decisions were based on click-through,” said Barry Peters, ONSALE’s director of consumer marketing. “Thumbprinting is a sophisticated […]