InternetNews Staff

XOOM.com in San Francisco, an Internet-based direct marketing company, signed an agreement under which BuyDirect.com will provide a co-branded online software store for the XOOM network of sites. As a result of the agreement, XOOM.com members will be able to choose from BuyDirect.com’s selection of name-brand software titles from publishers including Microsoft, Adobe, Symantec, Broderbund, […]

Ad network 24/7 Media Inc.and American Cities Studios, a new media design and sports marketing firm, signed a three-year agreement to co-market their services to professional sports franchises and leagues and NCAA teams. Leading sports sites designed by American Cities Studios will join the sports channel of the 24/7 Network. These sites, which reach millions […]

Straight UP! is delivering an upgraded version of its Internet Marketing ROI Tracking and Reporting Service. Straight UP! enables Web marketers to measure, understand, and increase the impact and effectiveness of marketing materials, including banners, buttons, e-mail, rich media ads, interstitials and hyperlinks. Impressions, clicks, sales, revenues, attrition, net sales, and repeat purchases can be […]

WeddingChannel.com, a bridal registry and wedding planning resource, is launching its first offline advertising campaign, in Bride’s magazine. The campaign includes a three-page spread produced by renowned photographer Geof Kern, known for his work with Microsoft, Levi’s, Neiman Marcus, Kenneth Cole and Sony UK. Spending was not disclosed. The ad, which details the hassles associated […]

Reel.com said it will be a sponsor of the 1999 Sundance Film Festival and launched a sweepstakes promotion to send a winner to the festival. In addition, the company is celebrating the annual festival of independent films with a special section on the site that features past Sundance Film Festival award winners. “Reel.com’s support of […]

Community site Nettaxi Inc. named Cybereps Inc. as its exclusive advertising agency, and signed a deal for co-branding and content enhancement with InfoSpace. While the agreement makes Cybereps the exclusive advertising sales representative for Nettaxi, the terms of the deal enable Nettaxi to continue its arrangements with other firms that specialize in bundling various Web […]

Making a foray into online advertising, @Home Corp. Friday acquired advertising provider Narrative Communications Corp. for $89 million. @Home will acquire all outstanding shares and assume all outstanding options and warrants of Waltham, Mass-based Narrative in exchange for between 1.34 million and 1.55 million shares of @Home common stock. Narrative will become the Enliven Business […]

Technology consulting firm Diamelle Inc. unveiled its new Electronic Marketplace, calling it “a full- featured commission-based, e-commerce solution where businesses of all sizes can be up and running on the Internet for free.” There are no startup fees and no fixed monthly costs, the company said. Included as core services will be product catalog management, […]

SkyMall Inc. signed partnerships with a variety of Internet sites to increase exposure for its online retailing efforts, including Microsoft Shopping Plaza, TheTrip.com, theglobe.com and MyFamily.com. SkyMall has created an electronic retailing program to expand on its in-flight catalog marketing operation. Visitors to SkyMall’s partner Web sites may go directly to the SkyMall site for […]

Austin, TX-based EcommerceSoft delivered a new e-commerce initiative called CartSecure, described as a “complete online commerce and database solution that promises to bring more businesses into the digital marketplace.” CartSecure accommodates every aspect of conducting business on the Internet and can provide merchants with a complete storefront and order processing in less than a week, […]

CommerceNet presented its CommerceNet New Innovator Awards to: AvantGo of San Mateo, CA; Brokat of Stuttgart, Germany; DealTime, a product of Papricom of Israel; eBay of San Jose, CA; and General Magic of Sunnyvale, CA. CommerceNet is an industry association for promoting and building electronic commerce solutions on the Internet. The CommerceNet New Innovator program […]

To take advantage of the potential for cross-marketing between its more than 290 retail stores and the Internet, Miami, Perfumania Inc. formed an Internet division and will open a Web store at www.perfumania.com. The idea is to benefit from in-store promotions and at the same time drive customers to its retail shops, the company said. […]