InternetNews Staff

News America Digital Publishing (NADP) in New York, producers of Fox Sports Online; Fox News Online; TV Guide Entertainment Network; and Fox Market Wire, said it is now offering streaming video ads. Fox Market Wire, a business, financial and stock market news site, launched some of the first ads using the technology for BMW. The […]

Excite’s MatchLogic Inc. in Colorado launched TrueSelect, a new service that it said “redefines intelligent targeting in the digital marketing space,” by providing advanced one-to-one anonymous customer targeting capabilities. TrueSelect directs banner ad or daughter window content to specific users, so a company can focus an online ad campaign to precisely the audience it desires, […]

i-traffic inc. in New York City has been selected by Lexmark International Inc., a manufacturer and supplier of printer solutions and products to handle its Internet marketing account. The assignment includes all online advertising, alliance management, product demand generation and customer acquisition. Billings were not disclosed. Specifically, i-traffic will be responsible for the management of […]

New York City-based ad sales firm Real Media Inc. said it has developed a “privacy proxy” that is being integrated into the company’s Open Adstream ad server software. The privacy proxy sits on a site publisher’s server and acts as an intermediary between a Web user and Real Media’s ad serving, the company said. It […]

GlobalPhone Corp. in Falls Church, VA said it has developed a service called WebCallback that links a Web site visitor and the company hosting the site by telephone. By clicking on a WebCallback button, the visitor can make secure transactions, review a site with the host company, ask questions and obtain answers over the phone. […]

A new study shows that a whole new class of American mega-brands — Internet brands–have burst onto the scene, such as new household names America Online, Yahoo!, Netscape, amazon.com, priceline.com, Infoseek and Excite. The study shows that these seven Internet brands have all reached household- name status, each achieving a projected awareness of more than […]

Interactive agency 2CAN Media in San Francisco has named Wendy Crock as research director. Crock has 11 years experience in advertising, including eight years of agency experience specializing in interactive media, media buying and planning and media research. Most recently, Crock worked for the Evans Group in Seattle where she was vice president, corporate media […]

MCI WorldCom today introduced a Web-based tool, PeerMaker, aimed at allowing Internet Service Providers (ISPs) to easily establish peering relationships at the major access points on the Internet network and improving Internet traffic flow. MCI WorldCom said PeerMaker enables Asynchronous Transfer Mode (ATM) customers to provision Permanent Virtual Circuits (PVCs) in near real time at […]

America Online Inc. today said it signed a mutual agreement with RealNetworks, under which RealNetworks will distribute a co-branded version of AOL Instant Messenger form the www.real.com Web site, and integrate it into RealPlayer software. Financial terms of the agreement were not disclosed. AOL said it expects to receive greater distribution and promotional revenues as […]

The U.S. Patent and Trademark Office awarded a patent to the principals of Thinking Media Corp. for tracking client interaction with ads. Managing director Owen Davis and Chief Creative Officer Vid Jain, the inventors, received Patent No. 5,796,952 on Aug. 18. The patent is officially for a “method and apparatus with a network resource and […]

Digital Impact in New York launched its Agency Partner Program for interactive marketing agencies that want to offer their clients advanced one-to-one e-mail marketing campaigns. By partnering with Digital Impact, interactive agencies can combine their messaging and design capabilities with Digital Impact’s Merchant Mail service for intelligent one-to-one e-mail campaigns, the company said. Clear Ink, […]

Conducent Technologies Inc., which just changed its name from Timesink Communications, said it agreed to work with go2net Inc. to sell advertising in financial software applications enabled with Conducent’s AdGateway technology. AdGateway is designed to enable advertisers to deliver banner ads before, during and after a given PC application is used. If the user clicks […]