InternetNews Staff

Ericsson, a supplier of intelligent network systems, launched “Internet Advertiser,” calling it “the industry’s first intelligent network application that distributes targeted advertisements” and “guarantees” that advertisements are viewed by Internet users. Ericsson Network Intelligence unveiled Internet Advertiser, aimed at ISPs, at Internet World ’98 in New York, including a live demo which showed how customized […]

Advertising Age will launch a new PC-based news service called The Ad Age Edge that delivers television- quality, full screen video of TV commercials, print, interactive advertising and news in real time. Developed in conjunction with Intel Corp., the subscription-based service will be available to customers in the first quarter of 1999. Ad Age Edge […]

Creativision Publishing Corp. in Dallas launched an online demonstration of its developing WebGroove Relate adaptive personalization technology. The company said its adaptive personalization analyzes click-stream data to deliver highly targeted content, advertising, and product recommendations based on an individual’s interests. Content targeting criteria can also be automatically adjusted over time based on audience response. The […]

Ad-backed e-mail company Juno Online Services in New York City said that it will donate 5 million impressions to TRUSTe’s Privacy Partnership, a campaign dedicated to educating the public about important issues related to Web privacy. Meanwhile, GeoCities said it has made $25,000 of banner advertising available for the duration of the three-week campaign. The […]

Aptex Software Inc. in San Diego, the Internet solutions subsidiary of HNC Software Inc. and developer of real-time personalization and customer interaction software, named William R. Caid as general manager. Caid, a key member of the Aptex executive staff since the inception of the subsidiary in 1996, most recently held the position of chief operating […]

T3 Media, one of the few remaining independent agencies in New York City, reportedly will accept a $3 million investment from The A Consulting Team. According to T3 co-founder Chris Bryant, TACT, as it is commonly referred to, will own 30% of T3 Media for the cash infusion, according to the Silicon Alley Reporter. T3 […]

Net Perceptions, a developer and supplier of Realtime recommendation technologies, entered the ad-targeting arena, launching Net Perceptions for Ad Targeting. The product is the first Net Perceptions solution designed specifically for the targeting of Web advertising, the company said. Business Week Online and Star Tribune in Minneapolis have already signed on to deploy the software. […]

Andromedia Inc. said it will merge with LikeMinds, an Internet personalization company and owner of patented predictive modeling technology. The merged company (both partners are based in San Francisco) will provide “Smart e-Marketing” software for e-commerce sites that increases revenue and builds customer loyalty by personalizing Web marketing for each individual. The new combined enterprise […]

Marketwave Corp., a provider of Web mining and real-time site analysis solutions, delivered the “Streaming Media Plug-In” for its Hit List line of site analysis tools. The new plug-in, which utilizes Hit List’s InterAct open architecture, will provide streaming media content providers with the ability to measure and analyze how visitors interacte with streaming media […]

A group of Internet marketing and promotion executives have formed the Internet Direct Marketing Bureau, a trade organization established to address such issues as e-mail advertising and on-line privacy, according to the New York Times. Paul Grand, chief executive at Word of Net Promotions in Sherman Oaks, CA, is heading a steering committee for the […]

http://www.penton.com/”>Penton Media Inc. today announced it entered into a definitive merger agreement to acquire http://www.mecklermedia.com”>Mecklermedia Corp. for approximately $274 million in cash. Penton Media Inc. is a business media company that publishes magazines and electronic information products, produces trade shows and conferences and provides marketing and business development products and services. Penton will acquire all […]

TelePost Inc. in Santa Cruz, CA, a provider of advanced Web-based communications services, launched TelePost RingMeNow, calling it “the first direct phone response capability for Web sites and banner ads.” Well, it may not be the first (see story below), but by typing a telephone number into a RingMeNow field, anyone with Web access and […]