InternetNews Staff

Cost-per-click ad network ValueClick said it now accepts audio banners across the entire network of more than 7,000 Web sites. Advertisers can run audio banners in the standard size (468×60), up to a 10k file. The network supports audio formats from leading broadcasters of streaming media content such as Broadcast.com, RealNetworks and InterVU. ValueClick also […]

Does Internet advertising work? Yes, when it comes to growing a unique audience of users, according to NetRatings. The measurement firm said that analysis of advertising activity for June, July and August shows a strong correlation among sites that consistently advertise on the Web and increasing unique audience size. For example, Goto.com’s audience reach increased […]

Good news: a new report shows that Internet advertising continued its sharp upward trend in the first quarter of 1998 with the top 25 industries increasing spending 92% compared to the same period in 1997. The InterWatch first quarter trend report was released by InterMedia Advertising Solutions (IAS). While computers and software (including online and […]

The upcoming @d:tech.NewYork conference will feature a progress report on developing online advertising industry standards (measurement, consumer acceptance, models, buying) as set out by participants at the FAST Summit in August. Details from the second quarter 1998 IAB Internet Advertising Revenue Report will be presented by PricewaterhouseCoopers. There will also be a panel of CEOs […]

Looking to stand out amid the sea of search engines currently on the Web, GoTo.com today announced a partnership with Internet provider EarthLink Network. Under terms of the agreement, GoTo.com becomes a “premier partner,” and will be one of the search options on Earthlink’s customizable personal start page available to the service’s 710,000 subscibers. Financial […]

Multimedia communications company Qwest Communications International Inc. today signed a four-year, $65 million contract with network firm Big Planet to provide communications services, including high-speed connectivity, to the Qwest network and long distance service. In addition to the network services, the agreement calls for Qwest’s commercial and consumer services to be offered via Big Planet’s […]

Yahoo!Inc. Monday acquired Internet direct marketers Yoyodyne Entertainment, Inc. in a stock deal worth $29 million. Irvington, N.Y.-based Yoyodyne markets a variety of services to consumers who agree to receive the information in return for the chance to win cash and prizes. The companies plan to integrate Yoyodyne’s consumer database and direct-permission marketing with Yahoo!’s […]

Opt-in e-mail marketing company NetCreations Inc. is partnering with LinkExchange to make NetCreations’ database of 1.5 million Internet users available to small business owners who want to send targeted offers by e-mail. LinkExchange will feature NetCreations’ PostMaster Direct Response service on LinkExchange Express, the company’s Web site promotion store. Financial arrangements were not disclosed. The […]

Thomson Interactive Media (TIM) in Stamford, CT said that Press Computer Systems LTD (PCS), a supplier of pre- press systems for the publishing industry in Europe, will distribute TIM’s product suite throughout the United Kingdom and Europe. Under the reseller agreement, PCS will offer TIM’s product suite — Classified IQ, Directory Express and Sitecrafter — […]

Revnet Systems Inc., an e-mail list management products and services firm, launched of Revnet Express, an outsourcing service that provides electronic marketing executives with remote access to Revnet’s suite of e-mail list marketing tools. The Huntsville, AL company said Revnet Express provides users with e-mail list server technology incorporating a sophisticated database driven backend. The […]

DoubleClick Inc. said that auto sales operation Autobytel.com inc. is joining DoubleClick’s ad network. The company also said it is opening an office in Detroit and has hired Anne W. Steinhauer as regional account manager, strategic sales, to head the office. “The automotive industry recognizes the power of the Internet as a highly effective marketing […]

Ad targeting is all the rage these days and Jay Schwedelson, founder of WebConnect, has an interesting take on the subject in an article in ClickZ. “Advertisers are revving their engines in anticipation of what seems to be the next big thing in focused Internet media placement. As many of the major closed networks race […]