InternetNews Staff

Advertisers and agencies making online sales pitches to children are being told to toughen their privacy policies or expect to see growing demands from parents and government officials for restrictive regulation, the New York Times reports. The Times covered a recent daylong conference at the World Trade Center in New York that was described by […]

The InterReklama banner exchange agency in Moscow said it has broken the 1 million banner exposures a day barrier, reaching 1,037,453 exposures on Sept. 10, 1998. “This is a breakthrough that none of the Russian advertising agencies or stand-alone Web-sites had managed to achieve before,” the company said. InterReklama said it offers clients the ability […]

Philips Electronics said its new $100 million-plus U.S. advertising campaign, including an Internet component, starts this week, “representing the most dramatic and visible demonstration of the company’s commitment to building its brand in the United States.” The campaign is an evolution of its three-year old “Let’s Make Things Better” campaign. It was created by Messner […]

Wired Digital, in partnership with mobile information management firm AvantGo said it will begin delivering ads to mobile users who rely on PalmPilot connected organizers and other Windows CE- compatible hand-held computing devices. Hilton HHonors Worldwide will be the first major advertiser to take advantage of this opportunity designed by Wired Digital to run on […]

InterVU Inc. said it plans to launch a video and rich media publishing system in response to increasing market demand. The publishing system, now targeted for October 1998, will be designed to increase the adoption rate of the InterVU Network, thereby moving InterVU closer to its goal of becoming the de facto standard for Internet […]

OnHealth Network Co. said that Cancer Centers of America signed on as a sponsor of OnHealth.com. The sponsorship was made through CPO of Chicago. Spending was not disclosed. “We are pleased to have Cancer Centers of America as an advertiser on our recently relaunched site,” said Robert Goodman, president and CEO of OnHealth. “This opens […]

Ad network 24/7 Media Inc. announced a relationship with Netscape Communications Corp., in which 24/7 will sell multiple key advertising sections of the Netscape portal site. The agreement offers a new distribution opportunity for Netscape while significantly increasing 24/7 Media’s potential reach to unique Internet users, the company said. 24/7 Media is selling Netscape inventory […]

A new study of Internet Service Providers (ISPs) conducted by Inverse Network Technology, Inc. showed that the average call failure rate for major ISPs fell below 4% for the first time last month. The measurement service firm said Netizens who used modems to go online had a better than 96% chance of connecting on their […]

Wired Digital announced this week that its HotBot service will be featured as an alternative search provider on Yahoo! and Netscape Communications Corp.’s Netcenter. Financial terms of the distribution agreements were not announced. As an alternative search provider on Yahoo!, HotBot will join other search engines such as Alta Vista, Infoseek, and Lycos listed at […]

Icon Medialab office in Hamburg, Germany acquired the communication agency killakanu GbR mbH. Financial details were not disclosed. The seven employees of the Cologne based agency will start to work for Icon Medialab Germany in its headquarters in Hamburg. killakanu was founded in 1996 by Beate Duesterwald, Joerg Heikhaus and John Peplow. Clients include Volvo […]

Ad sales and marketing company Real Media Inc. selected M&C Saatchi as its first national agency of record. M&C Saatchi said it will be assigned to develop an advertising campaign to promote Real Media’s network of more than 500 locally branded media Web sites. The annualized budget for the campaign is in the low seven […]

Seattle software development firm Straylight said it established an ongoing ad technology research and development partnership with the Rocky Mountain Internet’s search engine Infohiway. As a part of the deal, Infohiway will run what it calls the Internet’s first AdActive ads on its site, to test the effectiveness of Straylight’s new online advertising software. Infohiway […]