InternetNews Staff

Direct computer seller Micron Electronics Inc. said it will launch a corporate advertising campaign designed to position the company as the systems vendor of choice for growing businesses and “driven users.” The new campaign, set to debut the first week of September, is targeted at users and companies that are dedicated to leveraging the latest, […]

Reward-based marketer CyberGold said it received a U.S. patent for “Attention Brokerage and Orthogonal Sponsorship,” giving the firm broad protection over the distribution of online incentives to consumers interacting with Internet ads. CyberGold said the patent gives the company the sole right to pay consumers online incentives–including cash, points, frequent flyer miles or other forms […]

Microsoft’s Sidewalk, a group of local online consumer city guides, said that “thousands of advertisers and promotion partners” are signing up with the service as it prepares to launch an expanded product later this year. Among those signing on are Ace Hardware Corp., Alamo Rent A Car Inc., Albertsons.com, barnesandnoble.com, Bloomingdale’s, Continental Airlines Inc., Eddie […]

OnHealth Network Co. in Seattle said that Dr. Scholl’s Foot Care Products, a business unit of Schering-Plough HealthCare Products Inc. signed on as a sponsor of OnHealth.com. The sponsorship was made through Messner Vetere Berger McNamee Shmetterer (MVBMS). Spending was not disclosed. “We are pleased to have such a strong brand leader as Dr. Scholl’s […]

Mecklermedia, “The Internet Media Company” said it acquired CyberAtlas.com from Web measurement firm Internet Profiles Corp. (I/Pro). CyberAtlas.com, which will be added to Mecklermedia’s Internet.com network of Web sites, compiles and analyzes research about the Internet and information technologies. Features include market reports on Web demographics, e-commerce, advertising, browsers, modems and servers. Financial terms of […]

Compuserve announced today it will expand to include phone service to almost one million European subscribers, with the help of MediaRing Inc. Under terms of the agreement, Compuserve will make MediaRing Talk communication software available free on its Web site. By using MediaRing Talk, the company stated that anyone with an Internet account can call […]

Lycos users can now reach out and make calls, with the launch today of AT&T’s revamped Chat ‘N Talk program. The latest version of the Internet phone technology is designed to enable up to seven people to turn an online chat session into a confidential, real-time voice conversation, AT&T said. It is a component of […]

StampMaster, Inc. said today that it won U.S. Postal Service approval of its beta service for postage delivery via the Internet. StampMaster’s Internet Postage service is an e-commerce system that delivers stamps and metered electronic postage on envelopes, labels or business documents using laser or inkjet printers. Additional hardware is not necessary. “Electronic access to […]

Microsoft Corp. today said it is acquiring advanced clustering software provider Valence Research, Inc., of Beaverton, Ore. Financial terms were not disclosed. Valence develops of TCP/IP load-balancing and fault tolerance software for the Microsoft Windows NT operating system, and Microsoft said the purchase is key to its clustering technology and Internet capabilities. With the acqusition, […]

In a move to augment its Health channel, Infoseek Corp. today added the services of the OnHealth Network Company. Under terms of the agreement reached in July, OnHealth.com will act as a primary health content partner for Infoseek. The portal site will feature OnHealth.com’s services, including the Personal Health Tracker, Daily News Briefs, health tips, […]

Internet Advertising Bureau Chairman Rich LeFurgy was tapped to lead the FAST Forward Steering Committee, an industry-wide initiative stemming from Procter & Gamble’s Future of Advertising Stakeholders (FAST) Summit in Cincinnati last week. LeFurgy will leave his position as senior vice president for advertising at Buena Vista Internet Group in October to focus on ensuring […]

Pro Bono Net signed Oven Digital to create an online community of public interest lawyers, a project aimed at enhancing legal services for low income individuals and communities. Investor George Soros’s Open Society Institute is backing the project, which is set to be launched on Oct. 1, Oven Digital said. Billings were not disclosed. “Pro […]