InternetNews Staff

The Consumer Shopping category is currently the No. 2 ad category on the Web (CDs/Books is No 1), according to NetRatings, BannerTrack syndicated ad research service. For the week ending July 4, banner ads aimed at Web shoppers total 119.3 million ad impressions. The NetRatings shopping category includes computing, general merchandise, autos, and flowers/gifts. Consumer […]

Netscape Communications Corp. said it plans a promotion called “The Netscape Silver Screen Sweepstakes” as part of its $10 million campaign to push traffic to its new Netscape Netcenter portal site . The promotion will be co-sponsored by entertainment and consumer products companies such as Warner Bros. Online, Paramount Digital Entertainment, Hollywood Online and Sony […]

The New York New Media Association will present a program entitled “Beyond the Buzzwords: Real Talk about the State of Agencies, Advertising and the Web” on Monday, July 20. Panelists include David Centner, CEO of K2 Design; Kevin O’Connor, CEO of DoubleClick; Scott Schiller, vice president, advertising and sponsorship sales at Disney Online; and Chan […]

Diversinet Corp. made an agreement with X and Mail, a prominent European provider of e-mail software and services, to enable X and Mail products with secure messaging through Diversinet’s digital certificate technology. Under terms of the agreement, Diversinet will supply its Passport Certificate Server product to X and Mail. The company will pay Diversinet a […]

Internet real estate company HomeShark Inc. and directory provider InfoSpace Inc. today announced the creation of a new, co-branded real estate classified section for InfoSpace.com. The resource will feature HomeShark’s HomeScout, a home listings search engine designed to provide potential home buyers with national real estate listings from four of the top five online listings […]

The largest independent Internet Service Provider in Australia is the subject of takeover rumors following a major hike in its share price, prompting an official enquiry from the Australian Stock Exchange. OzEmail, the largest of Australia’s 600 ISPs with around 200,000 subscribers, has conceded that “confidential negotiations” are underway, fueling speculation it is preparing for […]

NVST.com, one of the leading publishers on the Internet for venture capital, mergers and acquisitions professionals, added the UK Venture Capital Journal to its library of online publications. Subscribers can obtain the latest issue and access a a text-searchable database of articles from January 1997 onwards. The UK Venture Capital Journal is a bi-monthly publication […]

Zapata Corp. closed out a busy week with the announcement today that its ZAP Corp. Internet subsidiary signed an agreement to acquire CoolChat, Inc., a Web community that boasts 300,000 members. The announcement comes on the heels of a hectic few days for Zapata which unveiled plans on Monday to purchase or invest in more […]

TheAgency&theAgency.SP said it is closing a division known as “Agency in a Wire” because it is “too successful.” If that sounds paradoxical, perhaps it is, especially since revenues were more than OK, the company says. But here’s the explanation from Bill Hamilton, president and CEO of theAgency&theAgency.SP: “We started theAgency & theAgency.SP with a specific […]

Web research firm Millward Brown invited leading Web publishers, advertisers, and agencies to participate in the Online Media Planning Research it has been commissioned to conduct on behalf of the Internet Advertising Bureau (IAB). The objective of this new research study is to learn how different levels of online advertising frequency affect brand communication online, […]

The number of active Internet users in the United States stands at only 37 million, well-below the figures widely claimed in most published reports, according to the 1998 eOverview Report. Contrary to other Internet research firms, which put the number of U.S. Net users in the range of 50 to 70 million, The eOverview Report […]

America Online Inc. named Paul Corvino as vice president and general manager, interactive sales, reporting to Myer Berlow, senior vice president, interactive marketing. Corvino joins the interactive marketing department from Cablevision Systems, where he served as corporate director of sales. He was previously a managing director of advertising sales at the New York Times. At […]