InternetNews Staff

Seattle-based FreeShop International Inc., a resource for free and trial offers, signed a marketing deal with CNET, and its Snap! Online service. The deal is expected to increase visits to FreeShop’s Web site, by 50%, driving the total to more than 1.5 million visits per month, the company said. Financial specifics were not disclosed but […]

Audio Book Club Inc. signed an advertising agreement with WhoWhere? Inc., a provider of free, ad-backed Web-based communication applications. Ads will appear on www.whowhere.com and offer users a direct link to the www.audiobookclub.com site. Spending was not disclosed. Norton Herrick, chairman and CEO of Audio Book Club, said the agreement “marks Audio Book Club’s fourth […]

Online Banking In Europe: Web Offers a “Ferment Of Experimentation” All over Europe, banks are in a veritable ferment of experimentation with their Web and PC-based offerings. A useful barometer of change is provided by Unisys on the Internet Banking Web site. It lists 30 European institutions that fall into the full category of Internet […]

Australian Web development company The Nethead Nemas Group announced major account gains, including Telstra Big Pond, Sydney Water, and popular football team the Sydney Swans. The account gains follow a company expansion involving extensions to site development services to include e-commerce enablement, enhanced database design, and Web integration services. “With over 400,000 Australian businesses estimated […]

One of Australia’s largest banks announced it will offer digital certificates to its customers in a first for the Australian banking industry. According to the National Australia Bank, digital certificates will be used to create an additional level of security for customers using its Internet banking service. The certificates–equivalent to electronic signatures–will be encrypted, effectively […]

Zapata Corp. continued its recent Web site shopping spree with the announcement that its ZAP Corp. Internet subsidiary will acquire Advancing Women, a bilingual Web site for women in the work place. Financial terms were not disclosed. Advancing Women is the latest Web site or Internet business the company has agreed to acquire in what […]

Lucent Technologies said today it will acquire Ethernet and ATM switching solutions provider LANNET for $117 million in a move designed to further expand its data networking business. The companies expect the purchase to be finalized by Sept. 30 of this year. A subsidiary of Madge Networks N.V., Israel-based LANNET provides next-generation Ethernet intelligent switches […]

Netscape Communications Corp. today announced a $10 million marketing campaign in which it will hook up with Hollywood heavy hitters to entice Netizens into the revamped Netcenter portal site. The move is part of a push by Netscape to bring more mainstream consumers to the Netcenter “front door” to supplement the technical and business user […]

InterAdNet launched InstantAdNet, the latest version of its ad-serving engine that is at the core of its Internet advertising solution. InterAdNet said it combines technology, advertising expertise and a service orientation to make creating an achievable and measurable Internet advertising campaign fast, easy and cost-effective. The company said its simplified user-interface enables advertisers to easily […]

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MatchLogic Inc. said it is now offering TruEffect, a new service providing Internet-based, cause-and-effect Return on Investment (ROI) tracking for online advertisers. This new service tracks consumer action within an advertising campaign across the entire Web, ending with the final sale on the marketer’s home page, the company said. TruEffect gives advertisers the opportunity to […]

America Online signed ABC Interactive, the interactive auditing unit of the Audit Bureau of Circulations (ABC), for independent ongoing audits of advertisements delivered on both its proprietary service and its Web site. The initial audit reviewed AOL’s ad delivery and record-keeping systems and found them to fairly represent actual activity, AOL said. As a result, […]