InternetNews Staff

CMP Media Inc. in Manhasset, NY redesigned its Web site and said it will begin selling channel sponsorships in 14 major technology-focused categories. The site features a new interface that’s designed to allow users to search and browse through the network’s pages of technology-based content and utilities with greater speed and efficiency. “Prior to this […]

Brodcast editorial company Rocket Pictures and online animation firm Honkworm are teaming up to offer “webisodes,” Internet-based commercials that incorporate characters from existing TV advertising campaigns. The characters from existing advertising campaigns are animated and placed in customer-interactive, fully scripted and produced shorts that can be posted on corporate Web sites, the companies said. Honkworm […]

The New York Times Electronic Media Co. launched its city guide site, New York Today, setting the stage for a knock-down drag-out fight for online ad dollars in the Big Apple. Nearly 300 local advertisers are on board at launch, the company said. Competition includes New York Sidewalk from Microsoft, Digital Cities New York from […]

Marketwave Corp. in New York City delivered an upgraded real-time Web mining and traffic analysis family of solutions, Hit List 4.0, starting with the new Hit List Commerce Edition. Marketwave also said it has lowered the price of the new version of Hit List Professional while adding more features. Both products are now available for […]

America Online Inc. named Marshall Cohen, president of entertainment and media research and consulting company Marshall Cohen Associates, as senior vice president, brand development. He will report to President and Chief Operating Officer Bob Pittman. Cohen, a cable and new media strategist who won a Clio Award in 1984 for his role in the development […]

Microsoft’s ad-backed free e-mail service Hotmail said that a federal court awarded a default judgment and a permanent injunction against three spammers in a suit Hotmail filed last January. The defendants, LCGM of Madison Heights, MI, and Palmer & Associates and Financial Research Group of San Diego, CA, were found to have forged the “hotmail.com” […]

Sprint today said it signed agreements with four telcos–Southwestern Bell, GTE Corp., BellSouth Corp. and Ameritech–to deploy high-speed, high-bandwidth services for its Integrated On-Demand Network (ION). The company also announced today that ION will be launched in seven U.S. cities to large businesses in its trial phase. Sprint said the roll out will continue through […]

AdKnowledge, a provider of Web advertising management products, named industry veteran Steven Rubinow as chief information officer. Rubinow has two decades of IS experience with firms such as Fidelity Investments, Budget Rent a Car and the Quaker Oaks Co. He will be responsible for the development of management information systems and the underlying data warehouse […]

CONE Interactive in New York City launched a marketing campaign for Tripod, a wholly owned community-site subsidiary of Lycos. The program combines outdoor advertising with online marketing to encourage online users to join Tripod and create personal home pages. Billings were not disclosed. The campaign centers around the theme of “Leave Your Mark,” focusing on […]

Cooperative ad network LinkExchange launched SiteInspector, a free service designed to help Web site owners optimize and perfect their Web sites. To use the service, site owners simply enter their URL at www.siteinspector.com and in less than a minute receive ratings and suggestions for improvement in seven categories of evaluation, LinkExchange said. In addition to […]

WavePhore Inc., the content delivery service for home PC users via its WaveTop TV tuner technology, formed a joint marketing and promotional agreement with CompUSA. WaveTop will provide CompUSA with its own branded storefront channel on WaveTop’s national data broadcasting service for home PC users. In addition, WaveTop will conduct a variety of in-store promotions […]

Digital Evolution Inc. and US Interactive Inc. said the two companies will be merged, effective immediately, and the result will be called US Interactive. The newly merged company said it will have projected revenues of more than $20 million in 1998 and has over 200 full-time employees nationally, with full- service offices in Los Angeles, […]