InternetNews Staff

The Internet Advertising Bureau said its latest report shows that spending for advertisements on the Internet reached about $906 million in 1997, a “breakthrough year.” If fourth-quarter spending patterns continue in 1998, the industry would become a billion-dollar business. The 1997 total represents an increase of 240% from 1996, according to the report. And fourth-quarter […]

Opt-in e-mail marketing company NetCreations Inc. has been selected to build and manage an opt-in e-mail list for CMPnet, NetCreations President Rosalind Resnick said. Under the agreement, CMPnet will contact the approximately 500,000 members of its current e-mail house file of technology builders, sellers, and users and ask them to visit a special page on […]

IDC/LINK said the results of its latest MediaTraits study characterizes progressive parents, the country club set, and the single boomers as the three best near-term prospects for new media products and services. The study groups U.S. households into 10 distinct segments based on activities, lifestyles, media consumption patterns, and attitudes toward new technology. The report […]

BroadPoint Communications and Duquesne Enterprises, an affiliate of Duquesne Light Co., launched a free, ad-backed long distance telephone service called FreeWay that allows subscribers to call anywhere in the U.S. The company said the concept brings Internet ad targeting capabilities to telecommunications. Signup is via the Web, and the service has “no charges, no bills […]

Organic Media of San Fransisco said it has been selected by Avis to develop the media strategy, planning, and execution of the car rental company’s 1998 online media campaign. Avis billings were not disclosed but Organic Media said it has grown to $35 million in billings since its inception in September of 1997. Parent company […]

Excite Inc. said it acquired Classifieds2000, a Web classified advertising company, in a stock swap transaction valued at $48 million. The deal involves the exchange of 890,000 shares of Excite common stock for all outstanding shares of Classifieds2000. Excite said the acquisition is further evidence of its expansion into the online classifieds and person-to-person Web-based […]

Organic Media of San Fransisco said it has been selected by Avis to develop the media strategy, planning, and execution of the car rental company’s 1998 online media campaign. Avis billings were not disclosed but Organic Media said it has grown to $35 million in billings since its inception in September of 1997. Parent company […]

Online marketing services company MatchLogic Inc. launched DeliverE, a new marketing service that delivers sales and branding messages to pre-qualified, receptive opt-in e-mail audiences. MatchLogic said DeliverE turns direct marketing into a participatory process in which the consumer plays an active and consensual role. Detailed demographic, lifestyle and purchase intent data is provided voluntarily by […]

TheTrip.com, an Internet travel service for business travelers, signed a $15 million contract with Digital Equipment’s AltaVista search site to form a new online travel service. Under the agreement, TheTrip.com will become the exclusive travel service and content provider to the AltaVista Search Service, which claims more than 32 million page views per day. TheTrip.com […]

Yahoo! today announced the launch of a new Insurance Center on Yahoo! Finance in conjunction with Internet insurance marketplace InsWeb. Yahoo! said the resource will enable users to comparison shop among a host of brand-name insurance carriers. An online form designed with InsWeb analyzes user’s answers and then delivers various company quotes on auto, life, […]

RealNetworks announced this week at the National Association of Broadcasters ’98 conference in Las Vegas a series of Internet broadcast partnerships that serve to further boost industry-wide use of the company’s streaming media solutions. The Seattle-based developer announced an exclusive agreement with ABC Radio under which ABC will use the Real Broadcast Network to deliver […]

Perceptual Systems in New York released ActiveAd Agent, a new application for managing online media buying. Using ActiveAd, advertisers can quickly send insertion orders out to publishers, get performance data from Web sites, and generate reports about how different campaigns, creatives, and sites are doing, the company said. Clickthrough rates, conversion rates, effective costs per […]