InternetNews Staff

Ameritrade Holding Corp. signed a partnership agreement with TheStreet.com, an online financial publication targeting investors. Ameritrade said it will continue its “8 bucks” (per trade) advertising campaign and promote its online brokerage services in TheStreet.com’s new Trading Room section through a hot link to the Ameritrade site, where customers can open new accounts, place trades […]

OgilvyOne Worldwide in New York named George Pace, 35, as associate director of interactive services. Pace was formerly director of online research and business development of PoppeTyson’s independent research and consulting division, Decision Tree. At OgilvyOne Pace will be responsible for developing and managing market analysis, research, and online strategies for clients such as IBM, […]

Accipiter Inc. said that its AdManager product has become the advertising management solution of choice for AdAge.com, the Web site for the trade magazine Advertising Age. AdManager was chosen by The Ad Age Group to target, deliver, manage, and report on all advertisements served on AdAge.com. Financial terms were not disclosed. “Accipiter provides AdAge.com with […]

IntelliQuest Information Group Inc. formed a strategic alliance with Media Metrix, The PC Meter Company, to measure and report technology buyers’ Web usage. Austin, TX-based IntelliQuest, a provider of information-based marketing services to the technology industry, will manage and market the new service as an extension to its Computer Industry Media Study (CIMS). IntelliQuest will […]

@Work Technologies announced WorkOut, a computer output management system that enables organizations to distribute bills, statements, and other business-critical documents over the Internet. By using WorkOut, says the vendor, companies can slash the production, distribution, and storage costs normally incurred in the document delivery process. WorkOut’s features include a Java viewer for searching, viewing, markup, […]

Internet advertising network ADSmart debuted “Radio Honda,” the first of the company’s new integrated Web sponsorships. The deal marks the first of ADSmart’s new “Advertising Sponsored Applications” (ASAs) designed to deliver higher brand impact by tightly integrating advertisers with Web site content. The Radio Honda ASA was developed by the Internet Underground Music Archive (IUMA) […]

Web Advertising ’98, the upcoming industry conference on Internet advertising, has sold out for its Feb. 2-4 event. However, according to conference producer Thunder Lizard Productions, marketers who weren’t able to purchase tickets to the event can receive free e-mail coverage of conference sessions. The coverage will be provided by Richard Hoy, moderator of the […]

K2 Design Inc. in New York has been named interactive agency of record by Standard & Poor’s Consumer Markets, a new division within the financial information giant Standard & Poor’s. The new division was formed to produce services and products geared towards the individual investor. Under the arrangement, S&P has charged K2 with developing online […]

AOL Studios launched Digital City New York with backing from advertisers that include American Express, Barnes & Noble, Bloomingdale’s, Omnipoint and Universal Pictures. The interactive online city site will be available on both the Web at newyork.digitalcity.com, and AOL through the Local Channel on America Online and at AOL Keyword: New York, as well as […]

Boston-based Miller/Shandwick Technologies is launching its next generation interactive Web site as part of its new “Defining the Future of Technology” marketing initiative. “Miller/Shandwick was the first high-tech agency on the Web, and now with the launch of our new site, we’re demonstrating to worldwide clients and prospective partners how critical the Internet is to […]

Interwoven of Los Altos, CA is now shipping OpenDeploy, its solution for large-scale deployment of Web content. It can be used either as a standalone deployment system or as one of the components in the vendor’s TeamSite Web site production control system. Speaking in support of the product, Mark Feldman, Director of Web Development at […]

New York City-based Kokopelli New Media, a Web site development agency and multimedia design house was named to develop a new business-to- business Web site for direct-mail marketing company ADVO Inc. ADVO the nation’s largest targeted, direct-mail marketing services company, is the U.S. Postal Service’s largest commercial client. It is best known among consumers for […]