InternetNews Staff

Ameritrade Holding Corp. signed a partnership agreement with TheStreet.com, an online financial publication targeting investors. Ameritrade said it will continue its “8 bucks” (per trade) advertising campaign and promote its online brokerage services in TheStreet.com’s new Trading Room section through a hot link to the Ameritrade site, where customers can open new accounts, place trades […]

IntelliQuest Information Group Inc. formed a strategic alliance with Media Metrix, The PC Meter Company, to measure and report technology buyers’ Web usage. Austin, TX-based IntelliQuest, a provider of information-based marketing services to the technology industry, will manage and market the new service as an extension to its Computer Industry Media Study (CIMS). IntelliQuest will […]

M&M/Mars, in association with New York agency InterActive, launched its Center for Millennium Hype, a new section on the M&M’s Studios Web Site that has recently undergone a major redesign. The redesign integrates rich illustration and new navigation. Dynamic HTML, or DHTML, was integrated into the newly designed home page to add more excitement to […]

Accipiter Inc. said that its AdManager product has become the advertising management solution of choice for AdAge.com, the Web site for the trade magazine Advertising Age. AdManager was chosen by The Ad Age Group to target, deliver, manage, and report on all advertisements served on AdAge.com. Financial terms were not disclosed. “Accipiter provides AdAge.com with […]

@Work Technologies announced WorkOut, a computer output management system that enables organizations to distribute bills, statements, and other business-critical documents over the Internet. By using WorkOut, says the vendor, companies can slash the production, distribution, and storage costs normally incurred in the document delivery process. WorkOut’s features include a Java viewer for searching, viewing, markup, […]

Web Advertising ’98, the upcoming industry conference on Internet advertising, has sold out for its Feb. 2-4 event. However, according to conference producer Thunder Lizard Productions, marketers who weren’t able to purchase tickets to the event can receive free e-mail coverage of conference sessions. The coverage will be provided by Richard Hoy, moderator of the […]

Internet advertising network ADSmart debuted “Radio Honda,” the first of the company’s new integrated Web sponsorships. The deal marks the first of ADSmart’s new “Advertising Sponsored Applications” (ASAs) designed to deliver higher brand impact by tightly integrating advertisers with Web site content. The Radio Honda ASA was developed by the Internet Underground Music Archive (IUMA) […]

Interwoven of Los Altos, CA is now shipping OpenDeploy, its solution for large-scale deployment of Web content. It can be used either as a standalone deployment system or as one of the components in the vendor’s TeamSite Web site production control system. Speaking in support of the product, Mark Feldman, Director of Web Development at […]

K2 Design Inc. in New York has been named interactive agency of record by Standard & Poor’s Consumer Markets, a new division within the financial information giant Standard & Poor’s. The new division was formed to produce services and products geared towards the individual investor. Under the arrangement, S&P has charged K2 with developing online […]

Boston-based Miller/Shandwick Technologies is launching its next generation interactive Web site as part of its new “Defining the Future of Technology” marketing initiative. “Miller/Shandwick was the first high-tech agency on the Web, and now with the launch of our new site, we’re demonstrating to worldwide clients and prospective partners how critical the Internet is to […]

AOL Studios launched Digital City New York with backing from advertisers that include American Express, Barnes & Noble, Bloomingdale’s, Omnipoint and Universal Pictures. The interactive online city site will be available on both the Web at newyork.digitalcity.com, and AOL through the Local Channel on America Online and at AOL Keyword: New York, as well as […]

NetRatings, a Milpitas-CA-based online market research and analysis firm, is demonstrating its Online Observer at Internet Showcase in San Diego. The product provides hard Web audience information that allows advertisers and marketers to more effectively target and reach potential customers, the company said. Said Barbara Jarzab, NetRatings’ vice president of research: “Online Observer marries traditional […]