InternetNews Staff

Larger budgets and an expanding advertiser base helped boost Web advertising revenue to an estimated $597.1 million in 1997, up 152.6% over $236.4 million in 1996, says an industry survey. Quarter to quarter Web ad revenue growth over the past year ranged from 23.6% to 58.7% with an estimated $84.0 million in the first quarter, […]

SurveySez introduced PowerAds, a Web-based outsource service that lets advertisers build interactive banner ads that are able to collect data and return instant poll results to respondents after click-through. “PowerAds provides a powerful tool for Internet advertisers,” said Ted Cohn, CEO of Cupertino, CA-based SurveySez. “We’ve found that interactive banner ads returning real-time results can […]

Network Associates announced WebSniffer, a product that integrates network protocol and system resource information to provide an early-warning system for preventing web site problems. When performance falls off, WebSniffer knows–and tells. Raphael Reich, product marketing manager at Network Associates’ Total Network Visibility division, said: “When a customer can’t connect to your Web site, they are […]

Almost half (48.2%) of American manufacturing executives reported that the largest percentage increase in their 1998 marketing budgets will go to buying Internet advertising, according to a new survey. Another 42.4% of the 400 companies surveyed indicated that specialty, business-to-business trade magazines will garner the bulk of their increased marketing budget this year, according to […]

AdKnowledge Inc. rolled out MarketMatch Pro, calling it a complete Web campaign management solution for ad agencies and advertisers. MarketMatch Pro is a suite of three fully integrated product modules: Planner, a third generation upgrade to MarketMatch, which provides a solution for researching and planning online media campaigns; Campaign Manager, for trafficking, reporting and post-buy […]

Internet Profiles Corp. (I/PRO) launched Nielsen I/PRO Dispatch, calling it “the first online stewardship system designed specifically for advertising agencies.” By automating key elements of the online media buying and tracking process, Dispatch will help agencies save as much as 30% of campaign costs, savings which can be converted into increased purchasing of online media, […]

Hotmail filed suit in federal court against eight alleged spammers, claiming that they forged Hotmail’s domain name into the return addresses of unsolicited commercial and offensive e-mail messages. Hotmail said it has a strict anti-spam policy and is a participant in numerous anti-spam efforts, including the Center for Democracy & Technology’s monthly ad-hoc meetings in […]

Accipiter Inc. said that Accipiter AdManager now offers an advanced level of integration with Microsoft NetShow, allowing Web sites to deliver, target, and produce real time reports on streaming video ads. XOOM Inc., a community site and publisher of royalty-free Web clips, animation, sounds, images and other rich media, will be the first AdManager driven […]

Unicast Communications Corp. in Greenwich, CT rolled out a Web advertising solution that allows Web sites and advertisers to play sophisticated, large file advertisements between page views in pop up windows. Called AdController 2.0, the product is an intelligent, persistent Java agent that enables ads of any file size (but initially limited to 70K) to […]

Infonet Software Solutions launched MailMail, a Web-based communications product that provides customers with access to their e-mail, fax and data files from anywhere in the world. In effect, MailMail users get their own virtual computing desktop which is available 24 hours a day, 7 days a week. Alex Rassey, VP of marketing for ISS, said: […]

Keynote Systems Inc. in San Mateo, CA has signed an agreement with mediaWays GmbH of Gutersloh, Germany to offer the Keynote Perspective Web site performance measurement service in Europe. As part of the agreement, mediaWays will also install and manage Perspective software measurement agents in key cities in Germany, Austria, Switzerland, and Eastern Europe, allowing […]

Top execs are said to be bailing out at Softbank Interactive Marketing (SIM), just a few weeks after the takeover by Zulu-TEK. Already gone is Andy Batkin, chairman, who founded SIM as Interactive Marketing in 1994 with Yahoo! as its flagship client. And now, according to Adweek, chief executive officer Caroline Vanderlip, who had been […]