InternetNews Staff

Tivoli Systems Inc. in Austin, TX, a systems management supplier, has joined forces with Universal Studios Online to develop the Rocky & Bullwinkle online cartoon series. The campaign recently won a Internet Technology Ad Campaign Award from ChannelSeven.com. Since the cartoon debut, Tivoli’s click-throughs have doubled and the banners continue to get approximately 30,000 impression […]

The American Association of Advertising Agencies in New York has nominated executives to serve as top officers for the 1998-99 year. Patrick J. McGrath, president and chief executive at Jordan, McGrath, Case & Taylor in New York, was nominated as the 1998-99 chairman of the Four A’s. He is now serving as the 1997-98 vice […]

Bigfoot Partners introduced permanent Web page redirection as a free service for its members. Named PermaWeb, the service turns home page addresses into what the vendor calls “lifelong points of contact for friends, relatives and business associates.” Lenny Barshack, CEO and co-founder of Bigfoot, said: “The Bigfoot for Life service is part of our effort […]

Astra Merck Inc. (AMI) launched a promotional site aimed at helping heartburn sufferers find appropriate treatment for their symptoms. The Web site, named the “24 Hour Acid Control InfoCenter,” supplements the AMI direct-to-consumer advertising program for Prilosec, the company’s prescription medicine for acid-related gastrointestinal disorders. AMI launched its direct-to-consumer print and television advertising program for […]

Keynote Systems Inc. in San Mateo, CA has signed an agreement with mediaWays GmbH of Gutersloh, Germany to offer the Keynote Perspective Web site performance measurement service in Europe. As part of the agreement, mediaWays will also install and manage Perspective software measurement agents in key cities in Germany, Austria, Switzerland, and Eastern Europe, allowing […]

FutureTense Inc. said that The Boston Globe‘s online publication has implemented its Mission Critical AdFAST.com product to accept classified advertisements. AdFAST.com is now embedded in boston.com’s new EXTRAnet section, which serves as an interactive customer service site. Financial terms of the deal were not disclosed. The product, a Web-based remote ad delivery service, leverages the […]

Employment site CareerMosaic in New York City announced five new strategic alliances designed to “further distribute brand awareness globally and in niche employment markets.” “These new alliances will extend the distribution of the CareerMosaic brand on the Internet while providing our alliance partners with a solid job and resume product and enabling them to participate […]

Indian advertising agencies need to wake up to the challenges posed by global economic trends and emerging interactive technologies like the Internet, according to speakers at a two-day convention in Chennai. The conference, called “Advertising’s Future Shock,” was inspired by the business strategy book Competing for the Future, co-authored by Chennai native and University of […]

Westboro, MA-based Banyan Systems Inc. said that its subsidiary, Switchboard Inc., has signed long-term advertising agreements with 1-800-FLOWERS, Barnes & Noble, and American Greetings. The Switchboard directory service is a white and yellow pages Internet directory. Spending was not disclosed. According to Media Metrix and The PC Meter Co., Switchboard.com is now the 11th most […]

DoubleClick Inc. is introducing a new feature for its DART technology that allows clients to deliver demographically targeted ads based on a Web site’s own database of user registration information. DART is New York City-based DoubleClick’s proprietary ad targeting and reporting technology. Once available only to sites affiliated with the DoubleClick Network, the company recently […]

Metrix announced the MESA application suite which provides Support Desk, Field Service and Repair Center capabilities incorporating state-of-the-art Web technology. The product gives enterprise service organizations powerful tools for improving customer satisfaction while increasing the ROI on customer support operations, according to the vendor. Larry Laux, president and CEO of Metrix, said: “1997 was the […]

The Globe online community site said that Carter-Wallace, a manufacturer of personal care products, will be the exclusive advertiser of its Romance area for a Valentine’s Day promotion. A contest at the site will feature a month-long search for the ideal romantic tryst initiated and nurtured at The Globe, which claims more than a million […]