The data communication services of MCI WorldCom will provide the Global
Media Broadcast Network with transmission capabilities in signaling
video and audio data to radio stations, television stations and other
Global Media Broadcast Network initiatives will include an integrated
broadcasting e-commerce solution for radio stations, including automated
encoding, back end services to manage and monitor broadcasts, with an
e-commerce element that lets members generate advertising,
merchandising, and promotional revenue.
RealNetworks will support the
expansion of The Global Media Broadcast Network and its e-commerce
solutions through targeted co-marketing to users of the Real Broadcast
Network (RBN), the company said.
Global Media Network programming will broadcast through the RBN
distributed multi-tier network, where radio station encoders will be
linked to a head-end master station manager, and then distribute
streaming live audio/video feeds to Global Media Network licensees.