Hans Lombardo

Online loan service LendingTree signed an advertising agreement with Yahoo! to expand visibility for its loan offerings within targeted areas of Yahoo!’s Finance, Real Estate and Classifieds areas. Beginning Jan. 1, consumers will be able to access The LendingTree Network from loan-related areas within Yahoo! and have banks bid for their business. Financial arrangements were […]

Press Release Express (PRE), a working project sponsored by the non-profit Nihon Net Research Foundation, will become a private company in March of next year. Provided jointly by Ozma PR and Nihon Net members Itochu Corporation and Creative Link Corp., PRE electronically distributes news about companies in Japan or entering the Japanese market to the […]

SegaSoft’s HEAT.NET, the free online gaming service, and @Home Network launched a TV ad campaign to promote online gaming during the key holiday game-buying season. The first television advertising campaign for an Internet gaming service, the 30-second “@Home Ignites HEAT.NET” spot starts airing this week and will continue into 1999. The spot will be clustered […]

Community site theglobe.com said it has signed 74 new advertisers since the fourth quarter began Oct. 4, including AT&T, American Express, Bell Atlantic, Kodak, Intuit, MBNA, Lego, Kellogg’s, CNN/SI and Bank of America. Other new advertisers are TCI’s @Home Network, U.S. Army, Navy, Hewlett Packard, Office Max, Philips Electronics, Hilton Hotels, Netscape and Hearst-HomeArts. “theglobe.com’s […]

LinkAGE Online, a wholly owned Hong Kong subsidiary of PSINet, recently purchased smaller Hong Kong provider AsiaNet. AsiaNet is the second ISP that LinkAGE has acquired in three months. In September, the PSINet subsidiary took over Hong Kong Internet and Gateway Services. With AsiaNet’s negligible amount of dial-up users, industry observers believe that the smaller […]

America Online Inc. signed a $31 million deal making Bell Atlantic’s and GTE Directories new online Yellow Pages database as the Yellow Pages service for AOL, AOL.com and AOL’s Digital City. The companies said the three-way alliance will give consumers “the most complete shopping information available on the Internet” and will deliver “unprecedented exposure” for […]

MatchLogic Inc. introduced SpeedSelect, a patent-pending service that allows Internet advertisers and Web sites to deliver different versions of advertising and content to users with varying connection speeds. The delivery mechanism is automatic, transparent and in real time, the company said. SpeedSelect intelligently identifies user bandwidth capabilities in real time. Since many factors can affect […]

Northstar Interactive, an Internet research firm and business unit of Arbitron NewMedia, delivered SiteScore, an online survey methodology for measuring the effectiveness and appeal of Web sites. SiteScore uses a pop-up window to intercept randomly selected Web site visitors and collect their opinion of a site’s ease of use, visual appeal and overall content, as […]

Adding to its other Asian operations in Singapore and China, MCI WorldCom Advanced Networks(AN) is providing locally managed network services to corporate clients in Taiwan. “Our launch is about expanding and branding MCI WorldCom Advanced Networks’ services,” said Dan Williams, director of international marketing and strategic global alliances, MCI WorldCom Advanced Network. “We are differentiating […]

Lycos Inc. signed up to sponsor a team in a fledgling basketball league for college-age players. Lycos agreed to provide approximately $400,000 annually as part of a three-year agreement with the Collegiate Professional Basketball League. The league, formed earlier this fall, aims to start play in November of 1999 with eight teams competing in a […]

Ad-backed e-mail company and ISP Juno Online Services in New York City formed a strategic marketing alliance with The Hartford Financial Services Group Inc. to market The Hartford’s personal lines of insurance, including auto and homeowners coverage. The insurance offerings will be made available to Juno’s 6.1 million subscribers through a series of exclusive interactive […]

Audio Book Club Inc. signed an online marketing agreement to become the exclusive audiobook seller for Cox Interactive Media and its network of sites. Cox Interactive Media’s sites include local content sites that are designed specifically for a city, such as www.accessatlanta.com and www.bayinsider.com for the Atlanta and San Francisco areas. Each site contains information […]