Hans Lombardo

Be Free Inc., a provider of online affiliate network technology and services, was awarded a patent for its online profiling technology. The patent is officially for a “Computer Program Apparatus for Determining Behavioral Profiles of a Computer User.” The technology compiles anonymous behavioral and psychographic profiles of individual computer users through the passive collection of […]

The Web Marketing Association said the New York office of AGENCY.COM won the Best of Show award at the 1998 WebAward corporate site competition for its outstanding work on the British Airways London Destination Web site. “The WebAwards winners combined design, innovation and technology to meet specific marketing objectives,” said William Rice, president of the […]

Internet software store Beyond.com is launching its first television advertising campaign to further bolster holiday sales. The Beyond.com TV ads feature a twinkling Santa Claus and a slightly hysterical and overworked elf who, having fallen behind schedule, discover the joy and convenience of buying software gifts at Beyond.com . The ads will air nationally, beginning […]

CNN/SI Interactive and the consumer marketing division of Sports Illustrated have selected USWeb Corp. as agency of record to provide strategy consulting and online marketing services. The plan calls for development of multimedia advertising and direct marketing campaigns. The goal is to help increase awareness of CNNSI.com and to utilize the site for generating subscriptions […]

Go2Net Inc., a network of technology- and community-driven Web sites, signed a $3.75 million agreement with Fleet Credit Card Services to offer Go2Net-branded credit cards to users of the Go2Net Network. Fleet will market and fulfill credit cards featuring the Go2Net Network brand, along with brands of the network’s most popular sites, including Silicon Investor, […]

Hongkong Telecom IMS’s upcoming acquisition of Star Internet is provoking condemnation from other members of the Internet community in Hong Kong. The Hong Kong Internet Service Providers Association (HKISPA) has criticized the move and called on the Hong Kong Government to reject the IMS bid for Star. “Hongkong Telecom has engaged in anti-competitive tactics,” said […]

China’s newly formed Ministry of Information Industry (MII) will co-host its first major trade show, ChinaInet/Internet World ’99, from May 18-20. The conference and exhibition are being organized by the Beijing Internet Institute in association with Penton Media, who recently acquired Mecklermedia’s Internet World trade show series. MII oversees China’s information technology, telecommunication, and software […]

USWeb Corp. named Mark Silber as partner and senior creative director in its New York office, overseeing all creative components of client engagements and managing regional creative personnel. Silber was formerly vice president, executive creative director at Grey Interactive. “Mark brings with him a solid creative vision and respected strengths in Internet marketing and creative […]

MACELABS, an independent product testing lab, said it is developing a product that allows users to benchmark their e-mail accounts and is offering associated sponsorship opportunities. The product is a software inspection tool that lets users measure their e-mail delivery times. If they wish, they can then send the data to MACELABS for inclusion in […]

Excite Inc. launched a multi-million dollar national advertising campaign designed to raise the level of its consumer brand and product awareness. The campaign begins with six 30-second television spots airing on national broadcast and cable networks nationwide. The spots initially will run for six weeks. The campaign was created with Lowe & Partners/SMS, Excite’s New-York […]

2CAN Media Inc.was selected by Jacor Communications Inc. as its online advertising partner to support a planned network of more than 200 Web sites for Jacor’s radio stations. 2CAN will power Jacor’s network of Web sites through its ECG Division, which has the focus and flexibility to accommodate a partnership of this magnitude. Billings were […]

NetCreations Inc. was selected by internet.com LLC in to build and manage an opt-in e-mail list for Internet news and analysis aimed at IT professionals and Web developers. As an additional resource to the millions of Internet professionals and technology decision-makers who visit its site, internet.com will post registration forms on its pages to enable […]